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However, journals\u2019 titles and their overview, aim and scope (i.e. journal\u2019s mission statement \u2013 JMS(s)) have not been investigated with the same diligence. This study aims to conduct a comprehensive outlook of titles and JMSs\u2019 lexical structure and identify significant differences between journals prestige and type of access and their JMS content in the field of business, management and accounting (BMA), considering the field\u2019s experience in developing and applying mission statements. Titles and JMSs\u2019 structural analysis reflected current and critical discussion in BMA: a predilection for counterintuitive findings and information and communication technology (ICT) tools. JMSs expressed primarily target customers and markets. JMSs from reputable journals showed a higher betweenness for key-terms related to rigorous features. In contrast, JMSs of lower reputable journals highlighted indexing attributes. 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