{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,4]],"date-time":"2026-05-04T00:28:51Z","timestamp":1777854531601,"version":"3.51.4"},"reference-count":33,"publisher":"SAGE Publications","issue":"5","license":[{"start":{"date-parts":[[2021,12,15]],"date-time":"2021-12-15T00:00:00Z","timestamp":1639526400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"funder":[{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["71974029"],"award-info":[{"award-number":["71974029"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["71673038"],"award-info":[{"award-number":["71673038"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Journal of Information Science"],"published-print":{"date-parts":[[2023,10]]},"abstract":"<jats:p>Social media has become an increasingly important channel of scholarly communication, especially for promoting the latest research outputs, so its role in facilitating access to academic texts is worth exploring. Based on 324 posts containing scholarly articles shared by journal Cell on Twitter and Facebook, this study compared the user engagement performance of articles posted on both platforms and examined the effect of such social media promotion and user engagement on article visiting. The user engagement performance of the articles was measured by retweets, shares, reactions, and likes, while click data tracked through bitly.com were used to indicate article visits. Statistical analysis, correlation analysis, and regression analysis were applied to explore and understand these data. For Cell, Facebook posts have a more significant influence than similar tweets in terms of volume. The user engagement on Facebook is 2.5~4 times as much as on Twitter. Moreover, the click metric of short links shows that Cell\u2019s posts on Facebook directed twice as many visitors to the papers as posts on Twitter. However, the efficiency of the two platforms is approximate when the difference in the volume of followers is eliminated. The correlation and regression analysis suggested that user engagement positively affects the visiting of Cell\u2019s papers. Both reactions and shares would affect the clicks of the short links to paper text. The results shed light on the implications of sharing scholarly articles on social media platforms for the promotion of article visits.<\/jats:p>","DOI":"10.1177\/01655515211059772","type":"journal-article","created":{"date-parts":[[2021,12,15]],"date-time":"2021-12-15T06:50:28Z","timestamp":1639551028000},"page":"1218-1228","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":5,"title":["Article promotion on Twitter and Facebook: A case study of Cell journal"],"prefix":"10.1177","volume":"49","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5051-119X","authenticated-orcid":false,"given":"Yunxue","family":"Cui","sequence":"first","affiliation":[{"name":"WISE Lab, Institute of Science of Science and S&T Management, Dalian University of Technology, China"}]},{"given":"Zhichao","family":"Fang","sequence":"additional","affiliation":[{"name":"Centre for Science and Technology Studies (CWTS), Leiden University, The Netherlands"}]},{"given":"Xianwen","family":"Wang","sequence":"additional","affiliation":[{"name":"WISE Lab, Institute of Science of Science and S&T Management, Dalian University of Technology, China"}]}],"member":"179","published-online":{"date-parts":[[2021,12,15]]},"reference":[{"key":"bibr1-01655515211059772","doi-asserted-by":"publisher","DOI":"10.1108\/AJIM-02-2017-0055"},{"key":"bibr2-01655515211059772","doi-asserted-by":"publisher","DOI":"10.1016\/j.jacr.2016.06.041"},{"key":"bibr3-01655515211059772","unstructured":"Statcounter.com. 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Scholars on Twitter: who and how many are they? arXiv preprint 2017: 1712.05667, https:\/\/arxiv.org\/ftp\/arxiv\/papers\/1712\/1712.05667.pdf#:~:text=More%20than%20385%2C000%20scholars%20can,of%20scholars%20in%20the%20WoS"},{"key":"bibr19-01655515211059772","doi-asserted-by":"publisher","DOI":"10.1371\/journal.pone.0197265"},{"key":"bibr20-01655515211059772","doi-asserted-by":"publisher","DOI":"10.1007\/s11192-014-1229-3"},{"key":"bibr21-01655515211059772","doi-asserted-by":"publisher","DOI":"10.3789\/isqv25no2.2013.04"},{"key":"bibr22-01655515211059772","first-page":"282","volume":"55","author":"Lemke S","year":"2018","journal-title":"Proc ASIST"},{"issue":"1","key":"bibr23-01655515211059772","volume-title":"Tenth international AAAI conference on web and social media","volume":"10","author":"Levordashka A","year":"2016"},{"issue":"12","key":"bibr24-01655515211059772","first-page":"250","volume":"66","author":"Bruns A","year":"2014","journal-title":"Aslib J Inf Manag"},{"key":"bibr25-01655515211059772","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijnurstu.2016.02.004"},{"key":"bibr26-01655515211059772","unstructured":"Sugimoto CR. \u2018Tenure can withstand Twitter\u2019: we need policies that promote science communication and protect those who engage. 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