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This study examined the impact of personality traits on individual viewing behaviour of facial stimulus. A total of 96 students (46 males and 50 females, age 23\u201328\u2009years) were participated in this study. The Big-Five personality traits of all the participants together with data related to their eye-movements were collected and analysed. The results showed three groups of users who scored high on the personality traits of neuroticism, agreeableness and conscientiousness. Individuals who scored high in a specific personality trait were more probably to interpret the visual image differently from individuals with other personality traits. To determine the extent to which a specific personality trait is associated with users\u2019 viewing behaviour of visual stimulus, a predictive model was developed and validated. The prediction results showed that 96.73% of the identified personality traits can potentially be predicted by the viewing behaviour of users. 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