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This research develops a theoretical model to investigate the key factors influencing goal-congruent usage and goal-congruent outcome of artificial intelligence personal assistants (AIPAs). It presents an empirical validation of the model through partial least squares structural equation modelling (PLS-SEM) with a sample of 253 AIPA users. The findings reveal that perceived usefulness, perceived ease of use and perceived enjoyment enables both goal-congruent usage and goal-congruent outcome. The results illustrate that utilitarian motivation significantly determines perceived usefulness, perceived ease of use and perceived enjoyment. The analysis results indicate that hedonic motivation exerts a significant positive influence on perceived ease of use and perceived enjoyment. The results of this study can be a meaningful guideline for the development of AIPA.<\/jats:p>","DOI":"10.1177\/01655515231161554","type":"journal-article","created":{"date-parts":[[2023,3,30]],"date-time":"2023-03-30T05:52:17Z","timestamp":1680155537000},"page":"1120-1131","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":8,"title":["Hi Bixby: Determinants of goal-congruent usage and goal-congruent outcome in the artificial intelligence personal assistant context"],"prefix":"10.1177","volume":"51","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-7442-4736","authenticated-orcid":false,"given":"Hyeon","family":"Jo","sequence":"first","affiliation":[{"name":"Department of Planning, RealSecu, South Korea"}]}],"member":"179","published-online":{"date-parts":[[2023,3,30]]},"reference":[{"key":"e_1_3_3_2_2","doi-asserted-by":"publisher","DOI":"10.1073\/pnas.1900949116"},{"key":"e_1_3_3_3_2","doi-asserted-by":"publisher","DOI":"10.1098\/rsta.2017.0357"},{"key":"e_1_3_3_4_2","doi-asserted-by":"publisher","DOI":"10.1007\/s10479-020-03683-9"},{"key":"e_1_3_3_5_2","doi-asserted-by":"publisher","DOI":"10.1007\/978-981-13-0080-6_1"},{"key":"e_1_3_3_6_2","doi-asserted-by":"publisher","DOI":"10.1109\/JPROC.2020.3034808"},{"issue":"10","key":"e_1_3_3_7_2","first-page":"835","article-title":"Transforming Indian industries through artificial intelligence and robotics in industry 4.0","volume":"9","author":"Dhanabalan T","year":"2018","unstructured":"Dhanabalan T, Sathish A. 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