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Data were analyzed using structural equation modeling with weighted least squares and variance-adjusted estimator.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results:<\/jats:title>\n                    <jats:p>\n                      Attention to pro-drinking messages was significantly associated with adolescents\u2019 perceived drinking norms (\u03b2\u2009=\u20090.76,\n                      <jats:italic toggle=\"yes\">P<\/jats:italic>\n                      \u2009&lt;\u2009.001), attitudes (\u03b2\u2009=\u20090.72,\n                      <jats:italic toggle=\"yes\">P<\/jats:italic>\n                      \u2009&lt;\u2009.001), and perceived behavioral control (\u03b2\u2009=\u2009\u22120.66,\n                      <jats:italic toggle=\"yes\">P<\/jats:italic>\n                      \u2009&lt;\u2009.001), which in turn were associated with greater drinking intention. Mediation effects were similar across sexes, but the negative effect of exposure on perceived behavioral control was stronger for males (\u03b2\n                      <jats:sub>male<\/jats:sub>\n                      \u2009=\u2009\u22120.76 vs \u03b2\n                      <jats:sub>female<\/jats:sub>\n                      \u2009=\u2009\u22120.58).\n                    <\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusion:<\/jats:title>\n                    <jats:p>Pro-drinking message attention was strongly associated with adolescents\u2019 drinking intention, mainly through perceived drinking norms and perceived behavioral control. Nurse-led prevention should enhance media literacy and strengthen adolescents\u2019 control over alcohol use.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1177\/01939459261468971","type":"journal-article","created":{"date-parts":[[2026,8,3]],"date-time":"2026-08-03T07:39:06Z","timestamp":1785742746000},"page":"1028-1040","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":0,"title":["The Role of Alcohol-Related Media Exposure on Rural Thai Adolescents\u2019 Drinking Intention: A Structural Equation Modeling Approach"],"prefix":"10.1177","volume":"48","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-7277-5348","authenticated-orcid":false,"given":"Eakachai","family":"Kantawong","sequence":"first","affiliation":[{"name":"Boromarajonani College of Nursing Chiang Mai, Faculty of Nursing, Praboromrajchanok Institute, Chiang Mai, Thailand"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4653-6631","authenticated-orcid":false,"given":"Tsui-Sui Annie","family":"Kao","sequence":"additional","affiliation":[{"name":"College of Nursing, Michigan State University, East Lansing, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2914-3630","authenticated-orcid":false,"given":"Lorraine B.","family":"Robbins","sequence":"additional","affiliation":[{"name":"College of Nursing, Michigan State University, East Lansing, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1997-7914","authenticated-orcid":false,"given":"Jiying","family":"Ling","sequence":"additional","affiliation":[{"name":"College of Nursing, Michigan State University, East Lansing, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kaston","family":"Anderson-Carpenter","sequence":"additional","affiliation":[{"name":"Department of Psychology, Michigan State University, East Lansing, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2026,8,3]]},"reference":[{"key":"e_1_3_3_2_2","unstructured":"Centers for Disease Control and Prevention. 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