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In this commentary, we contend that while all businesses must pivot their business models in times of tumultuous change, simultaneously reducing risk and seizing new opportunities, this is particularly difficult for women entrepreneurs, whose businesses are concentrated in the industry sectors most severely affected by the economic shutdown. We draw on recent survey data from the Diana International Research Institute (DIRI) to identify business model pivots in women-owned businesses, and conclude by offering a set of gendered future research questions.<\/jats:p>","DOI":"10.1177\/0266242620949136","type":"journal-article","created":{"date-parts":[[2020,8,13]],"date-time":"2020-08-13T07:29:17Z","timestamp":1597303757000},"page":"481-491","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":233,"title":["Pivoting to stay the course: How women entrepreneurs take advantage of opportunities created by the COVID-19 pandemic"],"prefix":"10.1177","volume":"38","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1979-618X","authenticated-orcid":false,"given":"Tatiana S","family":"Manolova","sequence":"first","affiliation":[{"name":"Bentley University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Candida G","family":"Brush","sequence":"additional","affiliation":[{"name":"Babson College, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Linda F","family":"Edelman","sequence":"additional","affiliation":[{"name":"Bentley University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Amanda","family":"Elam","sequence":"additional","affiliation":[{"name":"Babson College, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2020,8,13]]},"reference":[{"key":"bibr1-0266242620949136","doi-asserted-by":"publisher","DOI":"10.4337\/9781782548232"},{"key":"bibr2-0266242620949136","volume-title":"The Palgrave Handbook on Minority Entrepreneurship, Chapter 7","author":"Brush C"},{"issue":"1","key":"bibr3-0266242620949136","first-page":"100","volume":"89","author":"Casadesus-Masanell R","year":"2011","journal-title":"Harvard Business Review"},{"key":"bibr4-0266242620949136","doi-asserted-by":"publisher","DOI":"10.3390\/admsci8040074"},{"issue":"2","key":"bibr5-0266242620949136","first-page":"205","volume":"5","author":"Cesaroni FM","year":"2015","journal-title":"Journal of Research in Gender Studies"},{"issue":"2","key":"bibr6-0266242620949136","first-page":"105","volume":"42","author":"Christensen CM","year":"2001","journal-title":"Sloan Management Review"},{"key":"bibr7-0266242620949136","doi-asserted-by":"publisher","DOI":"10.1007\/s11187-019-00168-3"},{"key":"bibr8-0266242620949136","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-7717.2007.01002.x"},{"key":"bibr9-0266242620949136","unstructured":"Curley B (2020) Why COVID-19 is hitting men harder than women. 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