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In accordance with this statement, prevalent literature understands digital workplace transformation as a second-order effect of implementing new information technology to increase organisational effectiveness or reach other strategic goals. This paper, in contrast, provides empirical evidence from two remote-first organisations that undergo a proactive rather than reactive digital workplace transformation. The analysis of these cases suggests that new ways of working can be the consequence of an identity change that is a precondition for introducing new information technology rather than its outcome. The resulting process model contributes a competing argument to the existing debate in digital transformation literature. Instead of issuing digital workplace transformation as a deliverable of technological progress and strategic goals, this paper supports a notion of digital workplace transformation that serves a desired identity based on work preferences. <\/jats:p>","DOI":"10.1177\/02683962231219516","type":"journal-article","created":{"date-parts":[[2023,11,24]],"date-time":"2023-11-24T03:05:36Z","timestamp":1700795136000},"page":"668-686","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":10,"title":["Proactive digital workplace transformation: Unpacking identity change mechanisms in remote-first organisations"],"prefix":"10.1177","volume":"39","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1825-1986","authenticated-orcid":false,"given":"Felix","family":"Br\u00fcnker","sequence":"first","affiliation":[{"name":"University of Potsdam, Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1258-8051","authenticated-orcid":false,"given":"Julian","family":"Marx","sequence":"additional","affiliation":[{"name":"The University of Melbourne, Melbourne, VIC, Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9455-5773","authenticated-orcid":false,"given":"Milad","family":"Mirbabaie","sequence":"additional","affiliation":[{"name":"University of Bamberg, Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4366-1840","authenticated-orcid":false,"given":"Stefan","family":"Stieglitz","sequence":"additional","affiliation":[{"name":"University of Potsdam, Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2023,12,8]]},"reference":[{"key":"bibr1-02683962231219516","doi-asserted-by":"publisher","DOI":"10.1016\/j.infoandorg.2021.100364"},{"key":"bibr2-02683962231219516","doi-asserted-by":"publisher","DOI":"10.1016\/j.jsis.2023.101789"},{"key":"bibr3-02683962231219516","doi-asserted-by":"publisher","DOI":"10.1111\/isj.12217"},{"key":"bibr4-02683962231219516","doi-asserted-by":"publisher","DOI":"10.1111\/isj.12293"},{"key":"bibr5-02683962231219516","doi-asserted-by":"publisher","DOI":"10.1146\/annurev-orgpsych-041015-062322"},{"key":"bibr6-02683962231219516","doi-asserted-by":"publisher","DOI":"10.1177\/0149206308316059"},{"key":"bibr7-02683962231219516","doi-asserted-by":"publisher","DOI":"10.1016\/j.jsis.2020.101618"},{"key":"bibr8-02683962231219516","unstructured":"Berghaus S, Back A (2017) Disentangling the fuzzy front end of digital transformation: activities and approaches. 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