{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,21]],"date-time":"2026-03-21T21:02:06Z","timestamp":1774126926766,"version":"3.50.1"},"reference-count":59,"publisher":"SAGE Publications","issue":"9","license":[{"start":{"date-parts":[[2025,6,26]],"date-time":"2025-06-26T00:00:00Z","timestamp":1750896000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2025,6,26]],"date-time":"2025-06-26T00:00:00Z","timestamp":1750896000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"funder":[{"DOI":"10.13039\/501100000038","name":"Natural Sciences and Engineering Research Council Canada","doi-asserted-by":"publisher","award":["NSERC RGPIN-2023-03852"],"award-info":[{"award-number":["NSERC RGPIN-2023-03852"]}],"id":[{"id":"10.13039\/501100000038","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Transportation Research Record: Journal of the Transportation Research Board"],"published-print":{"date-parts":[[2025,9]]},"abstract":"<jats:p>\n            Bike-sharing systems have gained considerable traction as a solution to many urban transport challenges. (Note that, in this paper, \u201cbike\u201d means \u201cbicycle,\u201d not \u201cmotorbike\u201d.) Limited research has explored the market dynamics driving bike-sharing usage among different population segments. This study is the first to apply a market-segmenting approach to analyze factors influencing both existing and potential users\u2019 adoption of a bike-sharing system in Montr\u00e9al, Canada. Utilizing a bilingual online survey conducted in spring, 2024, this research investigates the factors that limit or prevent the use of a large-scale bicycle-sharing system\u2014Bixi\u2014among different population groups. This work applies factor and k-means cluster analyses to identify distinct profiles within existing users (\n            <jats:italic>N<\/jats:italic>\n            \u2009=\u2009561) and non-users (\n            <jats:italic>N<\/jats:italic>\n            \u2009=\u2009763) of Bixi. The findings reveal key barriers faced both by users and non-users, particularly highlighting the need for expanding station availability in underserved areas. These findings address important equity issues. Measures to address cost and membership-related challenges would have the greatest impact on bringing low-income non-users into the system, while improving mobile technology accessibility would have the most significant effect on increasing adoption among younger, low-income groups. These insights can be of interest to policy developers aiming to expand bike-sharing systems service quality, enhance its resilience, and promote more equitable outcomes.\n          <\/jats:p>","DOI":"10.1177\/03611981251340377","type":"journal-article","created":{"date-parts":[[2025,6,26]],"date-time":"2025-06-26T04:27:02Z","timestamp":1750912022000},"page":"788-801","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":2,"title":["Barriers, Adoption, and Use of a Bike-Sharing System: A Market-Segment Approach to Current and Potential Users in Montr\u00e9al, Canada"],"prefix":"10.1177","volume":"2679","author":[{"ORCID":"https:\/\/orcid.org\/0009-0005-8414-9068","authenticated-orcid":false,"given":"Panagiotis","family":"Goudis","sequence":"first","affiliation":[{"name":"School of Urban Planning, McGill University, Montreal, QC, 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