{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,28]],"date-time":"2026-04-28T11:22:21Z","timestamp":1777375341632,"version":"3.51.4"},"reference-count":39,"publisher":"SAGE Publications","issue":"4","license":[{"start":{"date-parts":[[2017,10,19]],"date-time":"2017-10-19T00:00:00Z","timestamp":1508371200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"funder":[{"DOI":"10.13039\/100000048","name":"American Cancer Society","doi-asserted-by":"publisher","award":["MSRG"],"award-info":[{"award-number":["MSRG"]}],"id":[{"id":"10.13039\/100000048","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Am J Health Promot"],"published-print":{"date-parts":[[2018,5]]},"abstract":"<jats:sec>\n                    <jats:title>Purpose:<\/jats:title>\n                    <jats:p>To test the effects of different messengers on the dissemination of health information.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Design:<\/jats:title>\n                    <jats:p>An experimental study exposed participants to 12 news articles pertaining to 1 of 3 health topics framed from the perspective of 4 generic messengers: religious figures, doctors, celebrity patients, or ordinary patients. Participants select as many of the 12 articles as desired.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Setting:<\/jats:title>\n                    <jats:p>A cancer clinic within a large, urban hospital serving a sociodemographically diverse patient population.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Participants:<\/jats:title>\n                    <jats:p>Eighty-nine patients with a history of cancer.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Measures:<\/jats:title>\n                    <jats:p>The primary outcome was the frequency with which each news story was selected.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Analysis:<\/jats:title>\n                    <jats:p>Summary statistics and a general estimating equation model.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results:<\/jats:title>\n                    <jats:p>For each health topic, news articles using celebrity messengers were the least likely to be selected; almost half of the participants (36 [41.4%] of 87) rejected all such articles. Articles linked to religious figures were equally unpopular ( P = .59). Articles that used doctors or ordinary patients as the messenger were very likely to be selected: Nearly all women (84 [96.6%] of 87) selected at least one of these. Furthermore, the odds of choosing articles linked to celebrities or religious leaders were statistically significantly lower than the odds of choosing those linked to ordinary patients or doctors ( P &lt; .01).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusion:<\/jats:title>\n                    <jats:p>Commonly used generic messengers had large effects on the dissemination of information. Health materials linked to celebrities or religious figures were consistently less likely to be selected than those linked to ordinary patients, or doctors.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1177\/0890117117733780","type":"journal-article","created":{"date-parts":[[2017,10,19]],"date-time":"2017-10-19T22:51:55Z","timestamp":1508453515000},"page":"932-938","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":5,"title":["Comparing Strategies for Health Information Dissemination: Messengers That Can Help or Hinder"],"prefix":"10.1177","volume":"32","author":[{"given":"Jessica","family":"Fishman","sequence":"first","affiliation":[{"name":"Department of Psychiatry, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Patricia","family":"Greenberg","sequence":"additional","affiliation":[{"name":"Hackensack Meridian Health, Jersey Shore University Medical Center, Neptune, NJ, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Margy Barbieri","family":"Bagga","sequence":"additional","affiliation":[{"name":"University of Pennsylvania Health System, Philadelphia, PA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"David","family":"Casarett","sequence":"additional","affiliation":[{"name":"Department of Medicine, School of Medicine, Duke University, Durham, NC, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Kathleen","family":"Propert","sequence":"additional","affiliation":[{"name":"Department of Biostatistics, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2017,10,19]]},"reference":[{"key":"bibr1-0890117117733780","doi-asserted-by":"publisher","DOI":"10.1177\/107769909907600204"},{"key":"bibr2-0890117117733780","volume-title":"Health Communication in the 21st Century","author":"Wright K","year":"2013"},{"key":"bibr3-0890117117733780","doi-asserted-by":"crossref","volume-title":"The Handbook of Global Health Communication","author":"Obregon R","DOI":"10.1002\/9781118241868"},{"key":"bibr4-0890117117733780","doi-asserted-by":"publisher","DOI":"10.5694\/j.1326-5377.2005.tb07029.x"},{"key":"bibr5-0890117117733780","doi-asserted-by":"publisher","DOI":"10.1093\/pubmed\/fdq052"},{"key":"bibr6-0890117117733780","doi-asserted-by":"publisher","DOI":"10.1258\/jms.2011.011092"},{"key":"bibr7-0890117117733780","doi-asserted-by":"publisher","DOI":"10.1093\/jncimonographs\/lgt017"},{"key":"bibr8-0890117117733780","doi-asserted-by":"publisher","DOI":"10.1001\/jama.279.10.762"},{"key":"bibr9-0890117117733780","doi-asserted-by":"crossref","volume-title":"Public Health Communication: Evidence for Behavior Change","author":"Hornik R","DOI":"10.4324\/9781410603029"},{"key":"bibr10-0890117117733780","volume-title":"Public Communication Campaigns","author":"Rice R"},{"key":"bibr11-0890117117733780","doi-asserted-by":"publisher","DOI":"10.1136\/bmj.327.7419.845"},{"key":"bibr12-0890117117733780","doi-asserted-by":"publisher","DOI":"10.1038\/nrc1718"},{"key":"bibr13-0890117117733780","doi-asserted-by":"publisher","DOI":"10.1007\/s12160-015-9733-0"},{"key":"bibr14-0890117117733780","volume-title":"Cancer Facts and Figures 2016","author":"American Cancer Society","year":"2016"},{"key":"bibr15-0890117117733780","unstructured":"United Nations World Health Organization. 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