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Appearing in Hollywood movies generates celebrity capital, which can be converted into economic capital through involvement in endorsements and other rent-generating activities. Finding projects is facilitated by membership in high-quality social networks, and we consider celebrity marriage as a means of merging two individuals\u2019 social networks, which can be mutually beneficial for both parties. We develop and test three hypotheses about the quality of social networks prior to and after marriage and analyze their impact upon celebrities\u2019 postmarriage career performance. We contribute to the family business literature by exploring hybridized and adaptive forms of business family in contemporary project industries, which has the potential to enlarge family business scholars\u2019 research horizons.<\/jats:p>","DOI":"10.1177\/08944865211050348","type":"journal-article","created":{"date-parts":[[2021,10,18]],"date-time":"2021-10-18T19:39:56Z","timestamp":1634585996000},"page":"365-384","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":7,"title":["Celebrity Couples as Business Families: A Social Network Perspective"],"prefix":"10.1177","volume":"34","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-8993-0647","authenticated-orcid":false,"given":"Yasaman","family":"Gorji","sequence":"first","affiliation":[{"name":"Concordia University, Montreal, Quebec, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Michael","family":"Carney","sequence":"additional","affiliation":[{"name":"Concordia University, Montreal, Quebec, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Rajshree","family":"Prakash","sequence":"additional","affiliation":[{"name":"Concordia University, Montreal, Quebec, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2021,10,18]]},"reference":[{"key":"bibr1-08944865211050348","doi-asserted-by":"crossref","unstructured":"Aldrich H., Reese P. 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