{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,31]],"date-time":"2026-10-31T08:09:25Z","timestamp":1793434165685,"version":"4.5.0"},"reference-count":41,"publisher":"SAGE Publications","issue":"11","license":[{"start":{"date-parts":[[2015,9,18]],"date-time":"2015-09-18T00:00:00Z","timestamp":1442534400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Psychol Sci"],"published-print":{"date-parts":[[2015,11]]},"abstract":"<jats:p>We propose that the propensity to think creatively tends to be associated with independence and self-direction\u2014qualities generally ascribed to men\u2014so that men are often perceived to be more creative than women. In two experiments, we found that \u201coutside the box\u201d creativity is more strongly associated with stereotypically masculine characteristics (e.g., daring and self-reliance) than with stereotypically feminine characteristics (e.g., cooperativeness and supportiveness; Study 1) and that a man is ascribed more creativity than a woman when they produce identical output (Study 2). Analyzing archival data, we found that men\u2019s ideas are evaluated as more ingenious than women\u2019s ideas (Study 3) and that female executives are stereotyped as less innovative than their male counterparts when evaluated by their supervisors (Study 4). Finally, we observed that stereotypically masculine behavior enhances a man\u2019s perceived creativity, whereas identical behavior does not enhance a woman\u2019s perceived creativity (Study 5). This boost in men\u2019s perceived creativity is mediated by attributions of agency, not competence, and predicts perceptions of reward deservingness.<\/jats:p>","DOI":"10.1177\/0956797615598739","type":"journal-article","created":{"date-parts":[[2015,9,18]],"date-time":"2015-09-18T20:56:56Z","timestamp":1442609816000},"page":"1751-1761","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":157,"title":["A Gender Bias in the Attribution of Creativity"],"prefix":"10.1177","volume":"26","author":[{"given":"Devon","family":"Proudfoot","sequence":"first","affiliation":[{"name":"Fuqua School of Business, Duke University"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Aaron C.","family":"Kay","sequence":"additional","affiliation":[{"name":"Fuqua School of Business, Duke University"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Christy Z.","family":"Koval","sequence":"additional","affiliation":[{"name":"Fuqua School of Business, Duke University"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2015,9,18]]},"reference":[{"key":"bibr1-0956797615598739","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.85.4.768"},{"key":"bibr2-0956797615598739","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.93.5.751"},{"key":"bibr3-0956797615598739","unstructured":"Accenture. (2013). Accenture 2013 Skills and Employment Trends Survey: Perspectives on training. Retrieved from http:\/\/www.accenture.com\/us-en\/Pages\/insight-accenture-2013-skills-employment-trends-survey-perspectives-on-training.aspx"},{"key":"bibr4-0956797615598739","unstructured":"Andrew J. P., Manget J., Michael D. C., Taylor A., Zablit H. (2010). Innovation 2010: A return to prominence\u2014and the emergence of a new world order. Retrieved from http:\/\/www.bcg.com\/documents\/file42620.pdf"},{"key":"bibr5-0956797615598739","unstructured":"Apple Think Different ad (1997)\n                      . (2012). 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