{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,25]],"date-time":"2026-06-25T17:17:27Z","timestamp":1782407847375,"version":"3.54.5"},"reference-count":26,"publisher":"SAGE Publications","issue":"11","license":[{"start":{"date-parts":[[2022,9,26]],"date-time":"2022-09-26T00:00:00Z","timestamp":1664150400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Psychol Sci"],"published-print":{"date-parts":[[2022,11]]},"abstract":"<jats:p>Seven preregistered studies ( N = 2,890, adult participants) conducted in the field, in the lab, and online documented opportunity neglect: a tendency to reject opportunities with low probability of success even when they come with little or no objective cost (e.g., time, money, reputation). Participants rejected a low-probability opportunity in an everyday context (Study 1). Participants also rejected incentive-compatible gambles with positive expected value\u2014for both goods (Study 2) and money (Studies 3\u20137)\u2014even with no possibility of monetary loss and nontrivial rewards (e.g., a 1% chance at $99). Participants rejected low-probability opportunities more frequently than high-probability opportunities with equal expected value (Study 3). Although taking some real-life opportunities comes with costs, we show that people are even willing to incur costs to opt out of low-probability opportunities (Study 4). Opportunity neglect can be mitigated by highlighting that rejecting an opportunity is equivalent to choosing a zero probability of success (Studies 6\u20137).<\/jats:p>","DOI":"10.1177\/09567976221091801","type":"journal-article","created":{"date-parts":[[2022,9,26]],"date-time":"2022-09-26T12:58:58Z","timestamp":1664197138000},"page":"1857-1866","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":2,"title":["Opportunity Neglect: An Aversion to Low-Probability Gains"],"prefix":"10.1177","volume":"33","author":[{"given":"Emily","family":"Prinsloo","sequence":"first","affiliation":[{"name":"Harvard Business School, Harvard University"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kate","family":"Barasz","sequence":"additional","affiliation":[{"name":"University Ramon Llull, ESADE"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Leslie K.","family":"John","sequence":"additional","affiliation":[{"name":"Harvard Business School, Harvard University"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Michael I.","family":"Norton","sequence":"additional","affiliation":[{"name":"Harvard Business School, Harvard University"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2022,9,26]]},"reference":[{"key":"bibr1-09567976221091801","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.67.2.319"},{"key":"bibr2-09567976221091801","doi-asserted-by":"publisher","DOI":"10.1017\/S1930297500006884"},{"key":"bibr3-09567976221091801","doi-asserted-by":"publisher","DOI":"10.1038\/nclimate2681"},{"key":"bibr4-09567976221091801","doi-asserted-by":"publisher","DOI":"10.1086\/599764"},{"key":"bibr5-09567976221091801","doi-asserted-by":"publisher","DOI":"10.1037\/0033-295X.102.2.379"},{"key":"bibr6-09567976221091801","doi-asserted-by":"publisher","DOI":"10.1093\/qje\/121.4.1283"},{"key":"bibr7-09567976221091801","doi-asserted-by":"publisher","DOI":"10.1177\/0956797615608267"},{"key":"bibr8-09567976221091801","doi-asserted-by":"publisher","DOI":"10.1509\/jmkr.47.5.967"},{"key":"bibr9-09567976221091801","doi-asserted-by":"publisher","DOI":"10.1006\/obhd.1996.0077"},{"key":"bibr10-09567976221091801","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.125.5.576"},{"key":"bibr11-09567976221091801","doi-asserted-by":"publisher","DOI":"10.1086\/208899"},{"key":"bibr12-09567976221091801","doi-asserted-by":"publisher","DOI":"10.1023\/A:1015044207315"},{"key":"bibr13-09567976221091801","doi-asserted-by":"publisher","DOI":"10.1126\/science.1091721"},{"key":"bibr14-09567976221091801","doi-asserted-by":"publisher","DOI":"10.2307\/1914185"},{"key":"bibr15-09567976221091801","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-9280.2008.02137.x"},{"key":"bibr16-09567976221091801","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.2017.2868"},{"key":"bibr17-09567976221091801","doi-asserted-by":"publisher","DOI":"10.1016\/j.jesp.2009.03.009"},{"key":"bibr18-09567976221091801","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.2016.2547"},{"key":"bibr19-09567976221091801","first-page":"108","volume":"98","author":"Samuelson P. 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