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The motivating factors for the adoption of Facebook were identified. The surveyed libraries all met the four prior conditions for its adoption. In the innovation-decision process libraries fulfilled the knowledge stage to differing degrees. In the persuasion stage the attributes of relative advantage, compatibility and complexity were the most important factors to explain adoption. Other factors favouring adoption, such as the importance of change agents, were also discovered.<\/jats:p>","DOI":"10.1177\/0961000611435038","type":"journal-article","created":{"date-parts":[[2012,3,5]],"date-time":"2012-03-05T23:16:50Z","timestamp":1330989410000},"page":"227-237","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":19,"title":["Facebook and the diffusion of innovation in New Zealand public libraries"],"prefix":"10.1177","volume":"44","author":[{"given":"Emily","family":"Neo","sequence":"first","affiliation":[{"name":"Energy Efficiency and Conservation Authority, New Zealand"}]},{"given":"Philip J","family":"Calvert","sequence":"additional","affiliation":[{"name":"Victoria University of Wellington, New Zealand"}]}],"member":"179","published-online":{"date-parts":[[2012,3,5]]},"reference":[{"issue":"2","key":"bibr1-0961000611435038","first-page":"55","volume":"24","author":"Abram S","year":"2007","journal-title":"School Library Media Activities Monthly"},{"key":"bibr2-0961000611435038","volume-title":"Online Social Networking on Campus: Understanding What Matters in Student Culture","author":"Aleman AM","year":"2009"},{"key":"bibr3-0961000611435038","volume-title":"Practical Research Methods for Librarians and Information Professionals","author":"Beck SE","year":"2008"},{"key":"bibr4-0961000611435038","doi-asserted-by":"crossref","unstructured":"Charnigo L, Barnett-Ellis P (2007) Checking out Facebook.com: The impact of a digital trend on academic libraries. 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