{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,4]],"date-time":"2026-05-04T20:52:04Z","timestamp":1777927924914,"version":"3.51.4"},"reference-count":52,"publisher":"SAGE Publications","issue":"1","license":[{"start":{"date-parts":[[2016,7,9]],"date-time":"2016-07-09T00:00:00Z","timestamp":1468022400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Journal of Librarianship and Information Science"],"published-print":{"date-parts":[[2017,3]]},"abstract":"<jats:p>This study focused on poultry farmers\u2019 preference of information sources for accessing poultry management information in three rural districts of Tanzania. A mixed methods research design was deployed. Questionnaires and focus group discussions were used to collect quantitative and qualitative data respectively. Responses to the questionnaire which was administered by researchers in face-to-face meetings were received from 360 farmers, and 160 farmers participated in 16 focus group discussions. The study was carried out from July to December 2013 in nine selected villages in Tanzania. The findings indicate that farmers preferred interpersonal and informal sources. Source preferences were influenced by availability and accessibility of the information source. The results suggest that farmers preferred listening and talking, probably a result of the oral tradition prevailing in rural areas. It is also probable that farmers enjoy interpersonal sources because they allow a two-way communication, provide quick access, immediate feedback, ease of use, and convey information specific to their local situations. Further studies on development and changes in farmers\u2019 information source preference are required in order to better address their current and future information needs.<\/jats:p>","DOI":"10.1177\/0961000616632054","type":"journal-article","created":{"date-parts":[[2016,2,16]],"date-time":"2016-02-16T20:43:29Z","timestamp":1455655409000},"page":"82-90","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":12,"title":["Information sources preference of poultry farmers in selected rural areas of Tanzania"],"prefix":"10.1177","volume":"49","author":[{"given":"Grace E.P.","family":"Msoffe","sequence":"first","affiliation":[{"name":"University of Dodoma, Tanzania"}]},{"given":"Patrick","family":"Ngulube","sequence":"additional","affiliation":[{"name":"University of South Africa, Pretoria, South Africa"}]}],"member":"179","published-online":{"date-parts":[[2016,7,9]]},"reference":[{"key":"bibr1-0961000616632054","doi-asserted-by":"publisher","DOI":"10.1108\/00242530310493798"},{"key":"bibr2-0961000616632054","first-page":"15","volume-title":"Proceeding of the workshop on the possibilities for smallholder poultry projects in Eastern and Southern Africa","author":"Boki JK","year":"2000"},{"issue":"10","key":"bibr3-0961000616632054","first-page":"980","volume":"5","author":"Boz I","year":"2010","journal-title":"African Journal of Agricultural Research"},{"key":"bibr4-0961000616632054","doi-asserted-by":"publisher","DOI":"10.1080\/10572317.2001.10762547"},{"key":"bibr5-0961000616632054","volume-title":"ICTs and Rural Development: Review of the Literature, Current Interventions and Opportunities for Action","author":"Chapman R","year":"2002"},{"key":"bibr6-0961000616632054","volume-title":"Information and communication technologies and sustainable livelihoods: A case of selected rural areas of Tanzania","author":"Chilimo WL","year":"2008"},{"key":"bibr7-0961000616632054","volume-title":"Rural poverty reduction through research for development","author":"Cho KM","year":"2004"},{"key":"bibr8-0961000616632054","first-page":"34","volume-title":"Proceedings of a workshop on enhancing the contribution of small livestock to the livelihoods of resource-poor communities","author":"Conroy CA","year":"2004"},{"issue":"1","key":"bibr9-0961000616632054","first-page":"39","volume":"5","author":"Daudu S","year":"2009","journal-title":"Publication Agriculture and Technology"},{"key":"bibr10-0961000616632054","doi-asserted-by":"publisher","DOI":"10.1080\/10572317.2009.10762796"},{"key":"bibr11-0961000616632054","first-page":"319","volume":"32","author":"Egge M","year":"2011","journal-title":"Kasetsart Journal"},{"key":"bibr12-0961000616632054","doi-asserted-by":"publisher","DOI":"10.1108\/LR-01-2013-0009"},{"key":"bibr13-0961000616632054","unstructured":"Fisher KE, Naumer C, Durrance JC, (2005) Something old, something new: Preliminary findings from an exploratory study about people\u2019s information habits and information grounds. 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