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We use Diversity by Design to propose and explicate a differentiated approach to reading promotion on campus, drawing attention to the broader and multiple meanings of diversity in the context of reading engagements. We look at the differentiated nature of readerships on campuses as an expression of inherent diversity in North American institutions of higher education and, by extension, academic libraries. We also make specific recommendations on how to give reading practices in academic libraries a boost and a new direction, befitting the diverse and eclectic nature of contemporary North American universities. <\/jats:p>","DOI":"10.1177\/0961000620902247","type":"journal-article","created":{"date-parts":[[2020,2,13]],"date-time":"2020-02-13T04:14:38Z","timestamp":1581567278000},"page":"1050-1062","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":5,"title":["Reading work as a diversity practice: A differentiated approach to reading promotion in academic libraries in North America"],"prefix":"10.1177","volume":"52","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5379-5714","authenticated-orcid":false,"given":"Keren","family":"Dali","sequence":"first","affiliation":[{"name":"University of Denver, USA"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5070-7635","authenticated-orcid":false,"given":"Lindsay","family":"McNiff","sequence":"additional","affiliation":[{"name":"Dalhousie University, Canada"}]}],"member":"179","published-online":{"date-parts":[[2020,2,12]]},"reference":[{"key":"bibr1-0961000620902247","doi-asserted-by":"publisher","DOI":"10.5860\/rusq.47n4.331"},{"key":"bibr2-0961000620902247","doi-asserted-by":"publisher","DOI":"10.1108\/00242531111176763"},{"volume-title":"\u2018Nouseled\u2019 in books: Women\u2019s stories of reading","year":"1998","author":"Berggren AG","key":"bibr3-0961000620902247"},{"key":"bibr4-0961000620902247","doi-asserted-by":"publisher","DOI":"10.31641\/ulj150105"},{"volume-title":"Teaching Information Literacy through Short Stories","year":"2016","author":"Brier DJ","key":"bibr5-0961000620902247"},{"issue":"1","key":"bibr6-0961000620902247","volume":"3","author":"Brown L","year":"2019","journal-title":"International Journal of Information, Diversity, and Inclusion"},{"volume-title":"I Hear America Reading: Why We Read, What We Read","year":"1999","author":"Burke J","key":"bibr7-0961000620902247"},{"issue":"1","key":"bibr8-0961000620902247","first-page":"51","volume":"1","author":"Chesnut MT","year":"2011","journal-title":"Practical Academic Librarianship: The International Journal of the SLA Academic Division"},{"journal-title":"The Toronto Star","year":"2001","author":"Controneo C","key":"bibr9-0961000620902247"},{"issue":"1","key":"bibr10-0961000620902247","first-page":"37","volume":"44","author":"Crowley B","year":"2005","journal-title":"Public Libraries"},{"key":"bibr11-0961000620902247","doi-asserted-by":"publisher","DOI":"10.5860\/rusq.55n2.91"},{"key":"bibr12-0961000620902247","doi-asserted-by":"publisher","DOI":"10.1108\/RSR-12-2012-0082"},{"key":"bibr13-0961000620902247","doi-asserted-by":"publisher","DOI":"10.1108\/NLW-01-2015-0007"},{"key":"bibr14-0961000620902247","doi-asserted-by":"publisher","DOI":"10.1108\/LR-03-2015-0032"},{"key":"bibr15-0961000620902247","doi-asserted-by":"publisher","DOI":"10.1086\/690735"},{"key":"bibr16-0961000620902247","doi-asserted-by":"publisher","DOI":"10.1108\/RSR-07-2019-0044"},{"key":"bibr17-0961000620902247","doi-asserted-by":"publisher","DOI":"10.1080\/10691310903584775"},{"volume-title":"Readers\u2019 Advisory Service in North American Public Libraries, 1870\u20122005: A Historical and Critical Analysis","year":"2007","author":"Dilevko D","key":"bibr18-0961000620902247"},{"key":"bibr19-0961000620902247","doi-asserted-by":"publisher","DOI":"10.1080\/10691310903584783"},{"key":"bibr20-0961000620902247","doi-asserted-by":"crossref","first-page":"69","DOI":"10.5040\/9798216015352.ch-006","volume-title":"The Slow Book Revolution: Creating a New Culture of Reading on College Campuses and Beyond","author":"Fister B","year":"2014"},{"volume-title":"Pedagogy of the Oppressed","year":"1970","author":"Freire P","key":"bibr21-0961000620902247"},{"issue":"6","key":"bibr22-0961000620902247","first-page":"480","volume":"42","author":"Gallik JD","year":"1999","journal-title":"Journal of Adolescent and Adult Literacy"},{"key":"bibr23-0961000620902247","doi-asserted-by":"publisher","DOI":"10.1300\/J106v14n02_01"},{"key":"bibr24-0961000620902247","doi-asserted-by":"publisher","DOI":"10.5860\/crl-148"},{"key":"bibr25-0961000620902247","doi-asserted-by":"publisher","DOI":"10.1080\/13614533.2012.709213"},{"key":"bibr26-0961000620902247","doi-asserted-by":"publisher","DOI":"10.5860\/rusq.51n3.231"},{"key":"bibr27-0961000620902247","doi-asserted-by":"publisher","DOI":"10.1108\/01604951111127498"},{"key":"bibr28-0961000620902247","unstructured":"Hudson-Ward A (2014) Eyeing the new diversity: An emerging paradigm for recruitment and retention. 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