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Data collected from microblogging users were used to test the model. The findings suggest that other people\u2019s use, discrepancies, and deliberate initiatives each have significant positive effects on trying new features to seek information. Other people\u2019s use which essentially reflects the nature of learning from observing other people is the most important determinant. Meanwhile, information need and personal innovativeness in IT each positively moderate the effect of other people\u2019s use on trying new features to seek information. This study contributes to theory by examining adaptive information seeking in the context of microblogging which has been largely overlooked by prior literature. 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