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Therefore, this study identifies the factors that contribute to the likelihood of young adults\u2019 health information seeking and sharing on social media. Specifically, drawing upon health belief model (HBM), the study attempts to understand how health belief and e-Health literacy affects health information seeking and sharing on social media. The study collected data from 413 young adults through Google Forms on a random basis. The results generated applying structural equation modeling confirmed that HBM related factors such as perceived susceptibility, perceived severity and perceived benefits positively while perceived barriers negatively influence young adults\u2019 health information seeking and sharing intentions on social media. Furthermore, e-Health literacy was positively associated with health information seeking and sharing intentions on social media. This study is amongst a first few studies in the context of developing world to investigate the young adults\u2019 intentions of seeking and sharing health information on social media based on HBM.<\/jats:p>","DOI":"10.1177\/09610006221090228","type":"journal-article","created":{"date-parts":[[2022,5,6]],"date-time":"2022-05-06T11:26:16Z","timestamp":1651836376000},"page":"579-595","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":32,"title":["Health information seeking and sharing behavior of young adults on social media in Pakistan"],"prefix":"10.1177","volume":"55","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1190-7383","authenticated-orcid":false,"given":"Amara","family":"Malik","sequence":"first","affiliation":[{"name":"University of the Punjab, Pakistan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3968-4513","authenticated-orcid":false,"given":"Talat","family":"Islam","sequence":"additional","affiliation":[{"name":"University of the Punjab, Pakistan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mahmood","family":"Ahmad","sequence":"additional","affiliation":[{"name":"University of the Punjab, Pakistan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Khalid","family":"Mahmood","sequence":"additional","affiliation":[{"name":"University of the Punjab, Pakistan"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2022,5,6]]},"reference":[{"key":"bibr1-09610006221090228","doi-asserted-by":"publisher","DOI":"10.1016\/j.puhe.2020.06.030"},{"key":"bibr2-09610006221090228","doi-asserted-by":"publisher","DOI":"10.17265\/2159-5313\/2016.09.003"},{"key":"bibr3-09610006221090228","doi-asserted-by":"publisher","DOI":"10.2196\/jmir.3564"},{"key":"bibr4-09610006221090228","doi-asserted-by":"publisher","DOI":"10.1016\/j.jiph.2021.08.024"},{"key":"bibr5-09610006221090228","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.103.3.411"},{"key":"bibr6-09610006221090228","doi-asserted-by":"publisher","DOI":"10.2307\/20650295"},{"key":"bibr7-09610006221090228","doi-asserted-by":"publisher","DOI":"10.1037\/0033-295X.84.2.191"},{"key":"bibr8-09610006221090228","doi-asserted-by":"publisher","DOI":"10.1037\/0003-066X.37.2.122"},{"key":"bibr9-09610006221090228","doi-asserted-by":"publisher","DOI":"10.1177\/0340035221991564"},{"key":"bibr10-09610006221090228","doi-asserted-by":"publisher","DOI":"10.1080\/10810730.2010.499985"},{"key":"bibr11-09610006221090228","doi-asserted-by":"publisher","DOI":"10.1177\/0049124189017003004"},{"key":"bibr12-09610006221090228","doi-asserted-by":"publisher","DOI":"10.2196\/med20.4327"},{"key":"bibr13-09610006221090228","unstructured":"Busari S, Adebayo B (2020) Nigeria records chloroquine poisoning after Trump endorses it for coronavirus treatment [Internet]. 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