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The article considers the extent to which these frames reflect shifts in contemporary flood policy away from protection towards risk management, and the possible implications for adaptation to living with flood risk. Frames help us make sense of the social world, and within the media, framing is an essential tool for communication. Five frames were identified: flood resistance and structural defences, politicisation of flood risk, citizen as risk manager, citizen as victim and emerging trade-offs. These frames suggest that public debates on flood management do not fully reflect shifts in contemporary flood policy, with negative implications for the direction of societal adaptation. Greater discussion is required on the influence of the media on achieving policy objectives.<\/jats:p>","DOI":"10.1177\/0963662516636041","type":"journal-article","created":{"date-parts":[[2016,3,3]],"date-time":"2016-03-03T21:53:31Z","timestamp":1457042011000},"page":"872-888","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":41,"title":["The framing of two major flood episodes in the Irish print news media: Implications for societal adaptation to living with flood risk"],"prefix":"10.1177","volume":"26","author":[{"given":"Catherine","family":"Devitt","sequence":"first","affiliation":[{"name":"University College Dublin, Ireland"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Eoin","family":"O\u2019Neill","sequence":"additional","affiliation":[{"name":"University College Dublin, Ireland"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2016,3,3]]},"reference":[{"key":"bibr1-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1002\/wcc.133"},{"key":"bibr2-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1007\/s10584-008-9520-z"},{"key":"bibr3-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1038\/nclimate1751"},{"key":"bibr4-0963662516636041","first-page":"85","volume":"13","author":"Attride-Stirling J","year":"2001","journal-title":"Qualitative Research"},{"key":"bibr5-0963662516636041","doi-asserted-by":"publisher","DOI":"10.5751\/ES-06252-190139"},{"key":"bibr6-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1007\/s10113-013-0438-2"},{"key":"bibr7-0963662516636041","doi-asserted-by":"publisher","DOI":"10.5194\/nhess-12-2299-2012"},{"key":"bibr8-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1177\/0002716205284676"},{"key":"bibr9-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1068\/c09181j"},{"key":"bibr10-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1111\/j.1539-6924.2005.00692.x"},{"key":"bibr11-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1080\/03036758.2014.996234"},{"key":"bibr12-0963662516636041","volume-title":"Making Sense of Qualitative Data: Complementary Research Strategies","author":"Coffey A","year":"1996"},{"key":"bibr13-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1080\/10417940802219736"},{"issue":"18","key":"bibr14-0963662516636041","first-page":"58","volume":"4","author":"Efobi K","year":"2013","journal-title":"Journal of Economics and Sustainable Development"},{"key":"bibr15-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1111\/j.1365-2648.2007.04569.x"},{"key":"bibr16-0963662516636041","doi-asserted-by":"publisher","DOI":"10.2307\/2131346"},{"key":"bibr17-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.1991.tb02328.x"},{"key":"bibr18-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.1993.tb01304.x"},{"key":"bibr19-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1177\/0963662512457613"},{"key":"bibr20-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1111\/disa.12093"},{"key":"bibr21-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1080\/08920750601042328"},{"key":"bibr22-0963662516636041","first-page":"137","volume-title":"Research in Political Sociology","volume":"3","author":"Gamson A","year":"1987"},{"key":"bibr23-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1086\/229213"},{"key":"bibr24-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.so.18.080192.002105"},{"key":"bibr25-0963662516636041","volume-title":"Deciding what\u2019s news","author":"Gans H","year":"1979"},{"key":"bibr26-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1177\/0963662509353377"},{"key":"bibr27-0963662516636041","volume-title":"Frame Analysis","author":"Goffman E","year":"1974"},{"key":"bibr28-0963662516636041","first-page":"13","volume":"1","author":"Hajat S","year":"2005","journal-title":"Extreme Weather Events and Public Health Responses"},{"key":"bibr29-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1016\/j.gloenvcha.2010.09.002"},{"key":"bibr30-0963662516636041","doi-asserted-by":"publisher","DOI":"10.1177\/1049732305276687"},{"key":"bibr31-0963662516636041","unstructured":"Insurance Ireland (2014) Insurance Ireland members estimate claims cost for December\/January floods and storms at \u20ac46\u2009million. 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