{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,4]],"date-time":"2026-05-04T21:07:36Z","timestamp":1777928856308,"version":"3.51.4"},"reference-count":24,"publisher":"SAGE Publications","issue":"1","license":[{"start":{"date-parts":[[2013,3,1]],"date-time":"2013-03-01T00:00:00Z","timestamp":1362096000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["J Med Screen"],"published-print":{"date-parts":[[2013,3]]},"abstract":"<jats:sec>\n                    <jats:title>Objectives<\/jats:title>\n                    <jats:p>In 2007, Australia implemented an ongoing, school-based human papillomavirus (HPV) vaccination programme for school-aged girls, and a catch-up programme for 18\u201326-year-old women that ran until the end of 2009. The availability of what is widely known as the \u2018cervical cancer vaccine\u2019 means there is the potential for women to believe, incorrectly, that they no longer require regular cervical screening, and this risk needs to be addressed. The current study aimed to assess the effect of three mass media campaigns to promote cervical screening on the rate of cervical screening tests in the Australian state of Victoria, after HPV vaccine became available.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>Seasonal time series assessed the effect of media campaigns broadcast in 2007, 2009 and 2010 on the rate of weekly cervical screening tests in Victorian women from 2006 to 2010, stratified by time since last screening test.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>The 2007 and 2009 media campaigns significantly increased the number of cervical screening tests per week. The 2007 campaign had a significant impact on lapsed screeners (&gt;36 months since last test), overdue screeners (28\u201336 months since last test), and women never previously screened. The 2009 campaign significantly increased screening tests for overdue screeners, and the 2010 media campaign was associated with a significant increase in screening tests for lapsed screeners.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusions<\/jats:title>\n                    <jats:p>A well-researched and carefully pretested television advertising campaign with accurate, actionable messages can elicit appropriate screening behaviour among some of the appropriate groups even in a changed environment of complex, and potentially competing, messages.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1177\/0969141313478588","type":"journal-article","created":{"date-parts":[[2013,7,8]],"date-time":"2013-07-08T18:11:05Z","timestamp":1373307065000},"page":"27-32","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":3,"title":["Promoting cervical screening after introduction of the human papillomavirus vaccine: the effect of repeated mass media campaigns"],"prefix":"10.1177","volume":"20","author":[{"given":"R","family":"Mullins","sequence":"first","affiliation":[{"name":"Centre for Behavioral Research in Cancer, Cancer Council Victoria, Carlton, Victoria, Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"K","family":"Coomber","sequence":"additional","affiliation":[{"name":"Centre for Behavioral Research in Cancer, Cancer Council Victoria, Carlton, Victoria, Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"K","family":"Broun","sequence":"additional","affiliation":[{"name":"Cancer Prevention Centre, Cancer Council Victoria, Carlton, Victoria, Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"M","family":"Wakefield","sequence":"additional","affiliation":[{"name":"Centre for Behavioral Research in Cancer, Cancer Council Victoria, Carlton, Victoria, Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2013,5,13]]},"reference":[{"key":"MSC478588C1","doi-asserted-by":"publisher","DOI":"10.5694\/j.1326-5377.2006.tb00661.x"},{"key":"MSC478588C2","doi-asserted-by":"publisher","DOI":"10.1016\/j.vaccine.2006.05.113"},{"key":"MSC478588C3","doi-asserted-by":"publisher","DOI":"10.1016\/S0140-6736(10)60809-4"},{"key":"MSC478588C4","doi-asserted-by":"publisher","DOI":"10.1002\/cncr.20508"},{"key":"MSC478588C5","doi-asserted-by":"publisher","DOI":"10.1006\/pmed.1997.0251"},{"key":"MSC478588C6","doi-asserted-by":"publisher","DOI":"10.1093\/her\/cym021"},{"key":"MSC478588C7","doi-asserted-by":"publisher","DOI":"10.1136\/jech.2008.084657"},{"key":"MSC478588C8","doi-asserted-by":"publisher","DOI":"10.1093\/her\/cyp023"},{"key":"MSC478588C9","doi-asserted-by":"publisher","DOI":"10.1002\/ijc.22527"},{"key":"MSC478588C10","doi-asserted-by":"publisher","DOI":"10.1002\/ijc.25396"},{"key":"MSC478588C11","doi-asserted-by":"publisher","DOI":"10.1258\/jms.2010.010017"},{"key":"MSC478588C12","doi-asserted-by":"publisher","DOI":"10.1016\/j.canep.2011.11.005"},{"key":"MSC478588C13","unstructured":"PackhamB. Cancer jabs for girls Herald Sun Melbourne, Australia, 2006"},{"key":"MSC478588C14","doi-asserted-by":"publisher","DOI":"10.1258\/jms.2011.011092"},{"key":"MSC478588C15","first-page":"1","author":"Marlow LAV","year":"2012","journal-title":"J Med Screen"},{"key":"MSC478588C16","doi-asserted-by":"publisher","DOI":"10.1016\/j.canep.2010.02.006"},{"key":"MSC478588C17","volume-title":"Statistical report 2010","author":"Victorian Cervical Cytology Registry","year":"2011"},{"key":"MSC478588C18","doi-asserted-by":"crossref","DOI":"10.4135\/9781452229379","volume-title":"Effective advertising: understanding when, how, and why advertising works","author":"Telis GJ","year":"2004"},{"key":"MSC478588C19","volume-title":"Stata statistical software: Release 11","author":"StataCorp","year":"2009"},{"key":"MSC478588C20","doi-asserted-by":"publisher","DOI":"10.1002\/9781118150528"},{"key":"MSC478588C21","volume-title":"Statistical report 2005","author":"Victorian Cervical Cytology Registry","year":"2006"},{"key":"MSC478588C22","volume-title":"Statistical report 2007","author":"Victorian Cervical Cytology Registry","year":"2008"},{"key":"MSC478588C23","volume-title":"Evaluation of PapScreen Victoria's 2004 media campaign (internal report). 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