{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,14]],"date-time":"2025-10-14T06:49:12Z","timestamp":1760424552212,"version":"3.38.0"},"reference-count":37,"publisher":"SAGE Publications","issue":"2","license":[{"start":{"date-parts":[[2004,6,1]],"date-time":"2004-06-01T00:00:00Z","timestamp":1086048000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Concurrent Engineering"],"published-print":{"date-parts":[[2004,6]]},"abstract":"<jats:p> This exploratory paper argues that pleasure-oriented product development with manufacturing flexibility is the next challenge of mass customization if seeking pleasure is the nature of mankind. Preferable product style of a fashion trend is widely accepted to visually enhance a product to satisfy today\u2019s consumer demands. Considerable work remains to be done to integrate product styling (process to create and deliver visual pleasure) with manufacturing flexibility, i.e. platform approach, reusability. This paper reports on the initial findings from an exploratory study that consists of interviews and research on \u2018 i-Mac look\u2019 style. It examines the relationships between product style\/styling and fashion trend on consumer preferences. The findings indicate that style can be manipulated by a proposed set of complex attributes. A particular style plus its application method(s) together function as an intangible module to refresh ordinary products. Implications are drawn to develop two frameworks: product styling platform and a case-based indexing device for product styling. The case-based indexing device serves as a support for the product styling platform. This paper opens up an inquiry of visual pleasure aspects in present and future challenges of mass customization. <\/jats:p>","DOI":"10.1177\/1063293x04044381","type":"journal-article","created":{"date-parts":[[2004,5,28]],"date-time":"2004-05-28T02:29:13Z","timestamp":1085711353000},"page":"89-103","source":"Crossref","is-referenced-by-count":10,"title":["A Framework of Product Styling Platform Approach: Styling as Intangible Modules"],"prefix":"10.1177","volume":"12","author":[{"given":"Richard Y. K.","family":"Fung","sequence":"first","affiliation":[]},{"given":"Steven P. Y.","family":"Chong","sequence":"additional","affiliation":[]},{"given":"Yi","family":"Wang","sequence":"additional","affiliation":[{"name":"Department of Manufacturing Engineering and Engineering Management City\r                        University of Hong Kong, 83 Tat Chee Avenue, Kowloon, Hong Kong"}]}],"member":"179","published-online":{"date-parts":[[2004,6,1]]},"reference":[{"volume-title":"Product Strategy and Management","year":"1999","author":"Baker, M.","key":"atypb1"},{"key":"atypb2","unstructured":"2. \n                    Bayley, S.\n                 (1979). 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Man and His Symbols, \n                    New York: Dell Publishing\n                . pp. 3\u20135."},{"key":"atypb23","doi-asserted-by":"publisher","DOI":"10.1002\/smj.4250160916"},{"volume-title":"The Four Love","year":"1960","author":"Lewis, C.S.","key":"atypb24"},{"volume-title":"Taste Today: The Role of Appreciation in Consumerism and Design","year":"1991","author":"Lloyd-Jones, P.","key":"atypb25"},{"key":"atypb26","doi-asserted-by":"publisher","DOI":"10.2307\/1879550"},{"volume-title":"The Power of Product Platforms: Building Value and Cost Leadership","year":"1997","author":"Meyer, M.H.","key":"atypb27"},{"key":"atypb28","doi-asserted-by":"publisher","DOI":"10.1006\/ijhc.1999.0253"},{"key":"atypb29","unstructured":"29. \n                    Runyon, K.E.\n                 and \n                    Stewart, D.W.\n                 (1987). Consumer Behavior and The Practice of\n                Marketing, 3rd edn, \n                    Columbus: Merrill Publishing Company\n                , pp. 341\u2013345."},{"key":"atypb30","doi-asserted-by":"publisher","DOI":"10.1515\/9783110853254.21"},{"key":"atypb31","doi-asserted-by":"publisher","DOI":"10.2307\/1251479"},{"volume-title":"Changing Appearances: Understanding Dress in Contemporary Society","year":"1994","author":"Sproles, G.B.","key":"atypb32"},{"key":"atypb33","doi-asserted-by":"publisher","DOI":"10.1086\/209491"},{"volume-title":"The Language of Ornament","year":"2001","author":"Trilling, J.","key":"atypb34"},{"key":"atypb35","doi-asserted-by":"publisher","DOI":"10.1108\/14637159810200111"},{"volume-title":"Product Design and International Competitiveness","year":"1992","author":"Walsh V.","key":"atypb36"},{"key":"atypb37","unstructured":"37.FIORES II (2002\u20132003) (Formalization and Integration of an\n                Optimized Reverse Engineering Styling Workflow PhaseII), is a project funded by the\n                European Commission working in the field of Computer Aided Aesthetic Design (CAAD). http:\/\/sumatra.mv.uni-kl.de\/FIORES\/FIORES2\/FIORES2.html"}],"container-title":["Concurrent Engineering"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1063293X04044381","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1063293X04044381","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,3,2]],"date-time":"2025-03-02T10:04:44Z","timestamp":1740909884000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/1063293X04044381"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2004,6]]},"references-count":37,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2004,6]]}},"alternative-id":["10.1177\/1063293X04044381"],"URL":"https:\/\/doi.org\/10.1177\/1063293x04044381","relation":{},"ISSN":["1063-293X","1531-2003"],"issn-type":[{"type":"print","value":"1063-293X"},{"type":"electronic","value":"1531-2003"}],"subject":[],"published":{"date-parts":[[2004,6]]}}}