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Recently, some scholars found that decoupling the supplier selection and product design may lead to infeasible or suboptimal solutions, and a number of research papers proposed methods integrating supplier selection into product family design. In this research, a one-step product family optimization model integrating supplier selection decision is established based on multinomial logit consumer choice rule. As a kind of widely used discrete choice model, multinomial logit consumer choice rule is regarded to be more flexible and suitable to formulate consumer choice behavior. Genetic algorithm is developed to solve the established nonlinear optimization model. The optimization result under multinomial logit rule is compared with that under the deterministic choice rule in the case study and sensitivity analysis of the model is performed.<\/jats:p>","DOI":"10.1177\/1063293x12468456","type":"journal-article","created":{"date-parts":[[2012,12,17]],"date-time":"2012-12-17T02:32:53Z","timestamp":1355711573000},"page":"335-347","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":31,"title":["Joint optimization of product family design and supplier selection under multinomial logit consumer choice rule"],"prefix":"10.1177","volume":"20","author":[{"given":"Yan","family":"Cao","sequence":"first","affiliation":[{"name":"Department of Systems Engineering, State Key Laboratory of Synthetical Automation for Process Industries, Northeastern University, Shenyang, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Xing Gang","family":"Luo","sequence":"additional","affiliation":[{"name":"Department of Systems Engineering, State Key Laboratory of Synthetical Automation for Process Industries, Northeastern University, Shenyang, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"C K","family":"Kwong","sequence":"additional","affiliation":[{"name":"Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University, Hung Hom, Kowloon Hong Kong, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jiafu Fu","family":"Tang","sequence":"additional","affiliation":[{"name":"Department of Systems Engineering, State Key Laboratory of Synthetical Automation for Process Industries, Northeastern University, Shenyang, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Wei","family":"Zhou","sequence":"additional","affiliation":[{"name":"Department of Systems Engineering, State Key Laboratory of Synthetical Automation for Process Industries, Northeastern University, Shenyang, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2012,12,16]]},"reference":[{"key":"bibr1-1063293X12468456","volume-title":"Discrete Choice Analysis: Theory and Application to Travel Demand","author":"Ben-Akiva M","year":"1985"},{"key":"bibr2-1063293X12468456","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijpe.2005.11.011"},{"key":"bibr3-1063293X12468456","doi-asserted-by":"publisher","DOI":"10.1016\/S0272-6963(96)00091-5"},{"key":"bibr4-1063293X12468456","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.39.2.160"},{"key":"bibr5-1063293X12468456","doi-asserted-by":"publisher","DOI":"10.1007\/s10957-006-9135-3"},{"key":"bibr6-1063293X12468456","doi-asserted-by":"publisher","DOI":"10.1016\/S0010-4485(01)00149-X"},{"key":"bibr7-1063293X12468456","doi-asserted-by":"publisher","DOI":"10.1287\/ijoc.1.3.190"},{"key":"bibr8-1063293X12468456","doi-asserted-by":"publisher","DOI":"10.1287\/ijoc.2.1.4"},{"key":"bibr9-1063293X12468456","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4615-6089-0"},{"key":"bibr10-1063293X12468456","volume-title":"Genetic Algorithms in Search, Optimization and Machine Learning","author":"Goldberg DE","year":"1989"},{"key":"bibr11-1063293X12468456","doi-asserted-by":"publisher","DOI":"10.1016\/0377-2217(89)90254-3"},{"key":"bibr12-1063293X12468456","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.11.2.117"},{"key":"bibr13-1063293X12468456","doi-asserted-by":"publisher","DOI":"10.1111\/j.1937-5956.1999.tb00368.x"},{"key":"bibr14-1063293X12468456","volume-title":"IEEE international conference on fuzzy systems","author":"Hsu TH","year":"2000"},{"key":"bibr15-1063293X12468456","doi-asserted-by":"publisher","DOI":"10.1080\/07408170590917011"},{"key":"bibr16-1063293X12468456","doi-asserted-by":"publisher","DOI":"10.1007\/s10845-007-0003-2"},{"key":"bibr17-1063293X12468456","doi-asserted-by":"publisher","DOI":"10.1016\/0167-8116(94)00018-2"},{"key":"bibr18-1063293X12468456","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.36.12.1464"},{"key":"bibr19-1063293X12468456","doi-asserted-by":"publisher","DOI":"10.1080\/00207543.2010.544337"},{"key":"bibr20-1063293X12468456","author":"Luo XG","year":"2011","journal-title":"Engineering Optimization"},{"key":"bibr21-1063293X12468456","first-page":"753","volume":"41","author":"Nair SK","year":"1995","journal-title":"Beam search heuristics. 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