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Decision-making evaluations related to the portfolio are considered one of the main critical factors for success associated with new product development, and these decisions\u2019 primary characteristics are the high number of project ideas with great uncertainty about results, making the management complex. This article proposes a framework with the specific objective of presenting an approach that could be useful to product-portfolio management. The framework proposed in this article presents a holistic perspective of product-portfolio management, suggesting the use of a set of formal management methods for not only evaluating product projects but also extending to organizational aspects and including them in strategic planning and portfolio reviews.<\/jats:p>","DOI":"10.1177\/1063293x13508660","type":"journal-article","created":{"date-parts":[[2013,11,13]],"date-time":"2013-11-13T21:00:32Z","timestamp":1384376432000},"page":"17-28","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":30,"title":["Product-portfolio management: A framework based on Methods, Organization, and Strategy"],"prefix":"10.1177","volume":"22","author":[{"given":"Daniel","family":"Jugend","sequence":"first","affiliation":[{"name":"Department of Production Engineering, S\u00e3o Paulo State University\u2014UNESP, Bauru, Brazil"}]},{"given":"S\u00e9rgio Luis","family":"da 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