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Go Sun Smart (GSS), a worksite sun safety program largely based on the diffusion-of-innovations theory, was evaluated in a pair-matched, group-randomized, pretest-posttest controlled design enrolling employees at 26 ski areas in Western North America. Employees at the intervention ski areas were more aware of GSS (odds ratio [OR] = 8.27, p &lt; .05) and reported less sunburning (adjusted OR = 1.63, p &lt; .05) at posttest than employees at the control areas. A dose response was evident (OR = 1.46, p &lt; .05) with greater observed program implementation associated with fewer sunburns among employees. Program awareness per se was not predictive ( p &gt; .05) of reduced sunburning in a mediational analysis. Analyses of nonrespondents, including intent-to-treat analyses, further supported the success of GSS.<\/jats:p>","DOI":"10.1177\/1090198105276211","type":"journal-article","created":{"date-parts":[[2005,7,11]],"date-time":"2005-07-11T15:23:06Z","timestamp":1121095386000},"page":"514-535","source":"Crossref","is-referenced-by-count":72,"title":["Randomized Trial Testing a Worksite Sun Protection Program in an Outdoor Recreation Industry"],"prefix":"10.1177","volume":"32","author":[{"given":"David B.","family":"Buller","sequence":"first","affiliation":[{"name":"Klein Buendel, Inc., Golden, Colorado"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Peter A.","family":"Andersen","sequence":"additional","affiliation":[{"name":"School of Communication, San Diego State University, California"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Barbara J.","family":"Walkosz","sequence":"additional","affiliation":[{"name":"Department of Communication, University of Colorado, Denver"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Michael D.","family":"Scott","sequence":"additional","affiliation":[{"name":"Department of Communication, California State University\u2014Chico"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Gary R.","family":"Cutter","sequence":"additional","affiliation":[{"name":"Department of Biostatistics, University of Alabama, Birmingham"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mark B.","family":"Dignan","sequence":"additional","affiliation":[{"name":"Department of Internal Medicine, University of Kentucky, Lexington"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Elizabeth M.","family":"Zarlengo","sequence":"additional","affiliation":[{"name":"Steamboat, Colorado"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jenifer H.","family":"Voeks","sequence":"additional","affiliation":[{"name":"Department of Biostatistics, University of Alabama, Birmingham"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Aimee J.","family":"Giese","sequence":"additional","affiliation":[{"name":"Klein Buendel, Inc., Golden, Colorado"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2005,8,1]]},"reference":[{"key":"atypb1","volume-title":"Cancer resource center","author":"American Cancer Society","year":"2003"},{"key":"atypb2","first-page":"1282","volume-title":"Cancer epidemiology and prevention","author":"Armstrong, B. 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