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Five hypotheses, which predicted when and under what conditions fear appeal campaigns would fail or succeed, were tested and supported. The results demonstrated that fear appeals can be powerful persuasive devices if they induce strong perceptions of threat and fear (which motivate action) and if they induce strong perceptions of efficacy with regard to a recommended response (which channels the action in a health protective direction). Recommendations to researchers and public health practitioners are offered.<\/jats:p>","DOI":"10.1177\/109019819802500505","type":"journal-article","created":{"date-parts":[[2007,2,13]],"date-time":"2007-02-13T18:51:22Z","timestamp":1171392682000},"page":"571-585","source":"Crossref","is-referenced-by-count":124,"title":["Preventing the Spread of Genital Warts: Using Fear Appeals to Promote Self-Protective Behaviors"],"prefix":"10.1177","volume":"25","author":[{"given":"Kim","family":"Witte","sequence":"first","affiliation":[{"name":"Michigan State University, Department of Communication, East Lansing, MI 48824; phone: 517-355-9659;"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Judy M.","family":"Berkowitz","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kenzie A.","family":"Cameron","sequence":"additional","affiliation":[{"name":"Department of Speech Communication at the University of Georgia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Janet K.","family":"McKeon","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[1998,10,1]]},"reference":[{"key":"atypb1","volume-title":"Making Sex Safer","author":"ACHA (American College Health Association)","year":"1990"},{"key":"atypb2","volume-title":"HPV... 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