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We assessed participants\u2019 attitudes toward eating disorders and people with eating disorders, willingness to interact with people with eating disorders, and experience with eating disorders (covariate) at Time 1. At Time 2, participants were randomly assigned to watch a stigmatizing or a non-stigmatizing eating disorder public service announcement. Exposure to the stigmatizing public service announcement resulted in more negative attitudes toward eating disorders and in less willingness to interact with people with eating disorders, but not in significantly more negative attitudes toward people with eating disorders. The discussion highlights the practical implications for health communication campaigns.<\/jats:p>","DOI":"10.1177\/1359105315595453","type":"journal-article","created":{"date-parts":[[2015,7,28]],"date-time":"2015-07-28T20:30:06Z","timestamp":1438115406000},"page":"120-131","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":12,"title":["Stigmatizing the other: An exploratory study of unintended consequences of eating disorder public service announcements"],"prefix":"10.1177","volume":"22","author":[{"given":"Irina A","family":"Iles","sequence":"first","affiliation":[{"name":"University of Maryland, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Anita","family":"Atwell Seate","sequence":"additional","affiliation":[{"name":"University of Maryland, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Leah","family":"Waks","sequence":"additional","affiliation":[{"name":"University of Maryland, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2016,7,10]]},"reference":[{"key":"bibr1-1359105315595453","unstructured":"Ad Council (2015) Frequently asked questions. 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