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The messages men receive about their manhood is apparent in articles in men\u2019s magazines. We conducted a discursive analysis of the ways in which penises were discussed in four market leading UK titles: Loaded, Men\u2019s Health, GQ and Attitude. Two broad discourses were identified, termed Laddish and Medicalised, both of which create fear-ridden spaces where men are bombarded with unachievable masculine ideals and traumatic examples of mutilated members. We discuss how health psychologists could use the findings to communicate with men about their sexual health needs using this channel.<\/jats:p>","DOI":"10.1177\/1359105317745333","type":"journal-article","created":{"date-parts":[[2017,12,4]],"date-time":"2017-12-04T03:56:35Z","timestamp":1512359795000},"page":"332-344","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":11,"title":["How do men\u2019s magazines talk about penises?"],"prefix":"10.1177","volume":"23","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2837-2204","authenticated-orcid":false,"given":"Craig","family":"Owen","sequence":"first","affiliation":[{"name":"St. Mary\u2019s University, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Christine","family":"Campbell","sequence":"additional","affiliation":[{"name":"St. Mary\u2019s University, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2017,12,4]]},"reference":[{"key":"bibr1-1359105317745333","doi-asserted-by":"publisher","DOI":"10.1037\/0003-066X.58.1.5"},{"key":"bibr2-1359105317745333","doi-asserted-by":"publisher","DOI":"10.1525\/sop.2003.46.4.535"},{"issue":"4","key":"bibr3-1359105317745333","first-page":"22","volume":"101","author":"Alt RL","year":"2002","journal-title":"Wisconsin Medical Journal"},{"key":"bibr4-1359105317745333","volume-title":"Inclusive Masculinity: The Changing Nature of Masculinities","author":"Anderson E","year":"2009"},{"key":"bibr5-1359105317745333","doi-asserted-by":"publisher","DOI":"10.1016\/S0090-4295(98)00397-5"},{"key":"bibr6-1359105317745333","doi-asserted-by":"publisher","DOI":"10.1177\/1359105313490314"},{"key":"bibr7-1359105317745333","unstructured":"Attitude Media Ltd (2012) Attitude media pack. 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