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As our Outreach, Recruitment, and Engagement team aimed to expand activities into more rural communities, we also wanted to better understand the characteristics of the communities surrounding our center and gain insight into the social exposome of the areas. The goal of the manuscript is to reflect on our experience and share measures that were useful in this effort, which can be further enriched and adjusted by other outreach teams.<\/jats:p>","DOI":"10.1177\/13872877261454612","type":"journal-article","created":{"date-parts":[[2026,6,9]],"date-time":"2026-06-09T09:13:36Z","timestamp":1780996416000},"page":"1175-1181","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":0,"title":["Reflections on rural community characteristics by an outreach, recruitment, and engagement team"],"prefix":"10.1177","volume":"112","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8328-136X","authenticated-orcid":false,"given":"Maria","family":"Vassilaki","sequence":"first","affiliation":[{"name":"Mayo Clinic, Rochester"},{"name":"Mayo Clinic, Rochester"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0534-9001","authenticated-orcid":false,"given":"Steven M.","family":"Smith","sequence":"additional","affiliation":[{"name":"Mayo Clinic, Rochester"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0009-1290-6882","authenticated-orcid":false,"given":"Tasha M.","family":"Loftin","sequence":"additional","affiliation":[{"name":"Mayo Clinic, Rochester"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0307-6241","authenticated-orcid":false,"given":"Essa A.","family":"Mohamed","sequence":"additional","affiliation":[{"name":"Mayo Clinic, Rochester"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0009-1403-3245","authenticated-orcid":false,"given":"Nick","family":"Rethemeier","sequence":"additional","affiliation":[{"name":"Mayo Clinic, Rochester"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0878-0630","authenticated-orcid":false,"given":"Ryan P.","family":"Coburn","sequence":"additional","affiliation":[{"name":"Mayo Clinic, Rochester"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2770-0691","authenticated-orcid":false,"given":"Jonathan","family":"Graff-Radford","sequence":"additional","affiliation":[{"name":"Mayo Clinic, Rochester"},{"name":"Mayo Clinic, Rochester"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8178-6601","authenticated-orcid":false,"given":"Ronald C.","family":"Petersen","sequence":"additional","affiliation":[{"name":"Mayo Clinic, Rochester"},{"name":"Mayo Clinic, Rochester"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4153-8187","authenticated-orcid":false,"given":"Bradley F.","family":"Boeve","sequence":"additional","affiliation":[{"name":"Mayo Clinic, Rochester"},{"name":"Mayo Clinic, Rochester"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3315-9790","authenticated-orcid":false,"given":"Angela M.","family":"Lunde","sequence":"additional","affiliation":[{"name":"Mayo Clinic, Rochester"},{"name":"Mayo Clinic, Rochester"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2026,6,9]]},"reference":[{"key":"e_1_3_3_2_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.disamonth.2012.08.005"},{"key":"e_1_3_3_3_2","unstructured":"United States Department of Agriculture Economic Research Service. 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