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By comparing two versions of a two-dimensional animated video on spinal anesthesia, this study tested the patient\u2013avatar identification within two different narrative models. To explore the perspectives of total hip arthroplasty, we employed qualitative methods of interviews and ethnographic observation. The animated presentation of the spinal anesthesia procedure was immediately recognized by all participants as reflecting their experience of the procedure independent of the narrative form. The avatar gender did not affect this identification. We found no preference for either narrative form. This study supports the potential of animation video in health informatics as a didactic model for qualifying patient behavior. Animation video creates a high degree of identification that may work to reduce pre-surgical anxiety. <\/jats:p>","DOI":"10.1177\/1460458214560636","type":"journal-article","created":{"date-parts":[[2014,12,24]],"date-time":"2014-12-24T03:00:44Z","timestamp":1419390044000},"page":"370-382","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":7,"title":["Producing patient\u2013avatar identification in animation video information on spinal anesthesia by different narrative strategies"],"prefix":"10.1177","volume":"22","author":[{"given":"Mette Terp","family":"H\u00f8ybye","sequence":"first","affiliation":[{"name":"Silkeborg Regional Hospital, Denmark"}]},{"given":"Martin","family":"Vesterby","sequence":"additional","affiliation":[{"name":"University of Aarhus, Denmark"}]},{"given":"Lene Bastrup","family":"J\u00f8rgensen","sequence":"additional","affiliation":[{"name":"Silkeborg Regional Hospital, Denmark; University of 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