{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,24]],"date-time":"2026-05-24T07:05:40Z","timestamp":1779606340682,"version":"3.53.1"},"reference-count":28,"publisher":"SAGE Publications","issue":"2","license":[{"start":{"date-parts":[[2026,4,1]],"date-time":"2026-04-01T00:00:00Z","timestamp":1775001600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/"},{"start":{"date-parts":[[2026,4,1]],"date-time":"2026-04-01T00:00:00Z","timestamp":1775001600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Health Informatics J"],"published-print":{"date-parts":[[2026,4]]},"abstract":"<jats:sec>\n                    <jats:title>Background<\/jats:title>\n                    <jats:p>Social media platforms are increasingly considered cost-effective channels for delivering antenatal health education in settings where maternal and neonatal mortality remain high. This study assessed accessibility, acceptability, and preferred modalities of a social media-based antenatal care (ANC) program among pregnant women.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>We conducted a cross-sectional survey among pregnant women attending their first ANC visit at a major urban facility in Yaound\u00e9. Data were collected using semi-structured questionnaires and analyzed using descriptive statistics and multivariate logistic regression.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>Among 411 participants (mean age 27.5 \u00b1 6.5 years), 89.1% owned a smartphone. WhatsApp was universally used among smartphone owners, followed by Facebook (84.7%) and TikTok (53.6%). Overall, 83.5% expressed willingness to participate in the proposed program. Videos (60.9%), text messages (51.0%), and images (44.6%) were the most preferred formats, with 56.9% favoring daily delivery. Independent predictors of acceptance included age \u226525 years (aOR 4.23, 95%CI:1.86-9.61), secondary education (aOR 2.97, 95%CI:1.06-8.34), and daily WhatsApp use (aOR 2.85, 95%CI:1.45-5.58), while intimate partner violence history was negatively associated (aOR 0.37, 95%CI:0.15-0.95).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusion<\/jats:title>\n                    <jats:p>A WhatsApp-based ANC education program is highly acceptable in this urban setting. Sociodemographic, digital engagement, and psychosocial factors should inform tailored, privacy-sensitive implementation within routine ANC services.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1177\/14604582261455106","type":"journal-article","created":{"date-parts":[[2026,5,21]],"date-time":"2026-05-21T11:23:18Z","timestamp":1779362598000},"update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":0,"title":["Accessibility, acceptability and preferred modalities for a social media-based antenatal education program among pregnant women in Yaound\u00e9, Cameroon"],"prefix":"10.1177","volume":"32","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1047-9089","authenticated-orcid":false,"given":"Fabrice Djouma","family":"Nembot","sequence":"first","affiliation":[{"name":"University of Dschang"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3137-1683","authenticated-orcid":false,"given":"Claude Ngwayu","family":"Nkfusai","sequence":"additional","affiliation":[{"name":"University of KwaZulu-Natal"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8637-9685","authenticated-orcid":false,"given":"Collins Buh","family":"Nkum","sequence":"additional","affiliation":[{"name":"M.A. SANTE, Yaounde, Cameroon"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0007-9119-6940","authenticated-orcid":false,"given":"Dora","family":"Ateudjieu","sequence":"additional","affiliation":[{"name":"Le centre de recherches sur les maladies \u00e9mergentes et r\u00e9-\u00e9mergentes, Yaounde, Cameroon"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0001-5042-3672","authenticated-orcid":false,"given":"Deborah","family":"Kakapen","sequence":"additional","affiliation":[{"name":"Catholic University of Central Africa, Yaounde, Cameroon"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0007-9263-4885","authenticated-orcid":false,"given":"Zacheus Ebongo","family":"Nanje","sequence":"additional","affiliation":[{"name":"Ministry of Public Health"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Roger","family":"Ndzana","sequence":"additional","affiliation":[{"name":"University of Dschang"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0005-3447-0582","authenticated-orcid":false,"given":"Francis Duhamel Nang","family":"Nang","sequence":"additional","affiliation":[{"name":"University of Dschang"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2156-1160","authenticated-orcid":false,"given":"Jerome","family":"Ateudjieu","sequence":"additional","affiliation":[{"name":"University of Dschang"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2026,5,21]]},"reference":[{"key":"e_1_3_7_2_2","article-title":"African region\u2019s maternal and newborn mortality declining, but progress still slow","author":"World Health Organization","year":"2025","unstructured":"World Health Organization. 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Pew Research Center, 2024 [Internet] [cited 2025 Aug 28]. Available from: https:\/\/www.pewresearch.org\/short-reads\/2024\/03\/22\/whatsapp-and-facebook-dominate-the-social-media-landscape-in-middle-income-nations\/"},{"key":"e_1_3_7_20_2","unstructured":"Statista. Topic: WhatsApp. [cited 2025 Aug 28] Available from: https:\/\/www.statista.com\/topics\/2018\/whatsapp\/"},{"key":"e_1_3_7_21_2","doi-asserted-by":"publisher","DOI":"10.7759\/cureus.90410"},{"key":"e_1_3_7_22_2","doi-asserted-by":"publisher","DOI":"10.2147\/PPA.S184369"},{"key":"e_1_3_7_23_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.midw.2023.103623"},{"key":"e_1_3_7_24_2","doi-asserted-by":"publisher","DOI":"10.3389\/fdgth.2025.1574946"},{"key":"e_1_3_7_25_2","doi-asserted-by":"publisher","DOI":"10.1186\/s13584-021-00468-8"},{"key":"e_1_3_7_26_2","doi-asserted-by":"publisher","DOI":"10.3390\/healthcare13172223"},{"key":"e_1_3_7_27_2","doi-asserted-by":"publisher","DOI":"10.2196\/36284"},{"key":"e_1_3_7_28_2","doi-asserted-by":"publisher","DOI":"10.3389\/fpubh.2023.1222600"},{"key":"e_1_3_7_29_2","first-page":"n\/a","article-title":"Unlocking the Adoption of a Smartphone Application for High-Risk Pregnant Women in the Lao People\u2019s Democratic Republic: A Mixed-Methods Study","volume":"82","author":"Nuampa S","year":"2025","unstructured":"Nuampa S, Payakkaraung S, Srimoragot M, et al. 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