{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,1]],"date-time":"2026-07-01T03:34:36Z","timestamp":1782876876650,"version":"3.54.5"},"reference-count":72,"publisher":"SAGE Publications","issue":"5","license":[{"start":{"date-parts":[[2006,10,1]],"date-time":"2006-10-01T00:00:00Z","timestamp":1159660800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2006,10]]},"abstract":"<jats:p>This article investigates the levels of consumer awareness and knowledge of digital television (DTV) in the USA. It also explores the consumer perceptions of DTV characteristics, benefits and importance. Various consumer characteristics and DTV perceptions were examined to assess their influence in the adoption of DTV. It was found that the consumers had many misconceptions of DTV and their DTV knowledge level was most related to personality traits and internet usage or tenure. While the desire for bigger screen size, digital video recorder ownership, income and broadband access were the best predictors of intention to adopt DTV sets, desire for better video quality and knowledge of DTV environment were the best predictors of intention to adopt DTV converters.<\/jats:p>","DOI":"10.1177\/1461444806067588","type":"journal-article","created":{"date-parts":[[2006,9,26]],"date-time":"2006-09-26T09:37:48Z","timestamp":1159263468000},"page":"773-800","source":"Crossref","is-referenced-by-count":39,"title":["Audience knowledge, perceptions and factors affecting the adoption intent of                 terrestrial digital television"],"prefix":"10.1177","volume":"8","author":[{"given":"Sylvia M.","family":"Chan-Olmsted","sequence":"first","affiliation":[{"name":"College of Journalism and Communications, University of Florida, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Byeng-Hee","family":"Chang","sequence":"additional","affiliation":[{"name":"Sungkyunkwan University, Seoul, Korea"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2006,10,1]]},"reference":[{"key":"atypb1","first-page":"71","volume-title":"Insights into Consumer Behavior","author":"Arndt, J.","year":"1968"},{"key":"atypb2","doi-asserted-by":"publisher","DOI":"10.1080\/01972243.1995.9960180"},{"key":"atypb3","doi-asserted-by":"publisher","DOI":"10.1080\/08838159409364258"},{"key":"atypb4","first-page":"91","volume-title":"Advances in Telematics","author":"Atkin, D. 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