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These statements rarely provide specific privacy guarantees that personal information will be kept confidential. This study provides a discourse analysis of such privacy statements to determine their overall efficacy as a policy measure. The in-depth analysis of privacy statements revealed that they offer little protection to the consumer, instead serving to authorize business practices which allow companies to profit from consumer data. Using public good theory as a foundation, policy implications are discussed.<\/jats:p>","DOI":"10.1177\/1461444807080336","type":"journal-article","created":{"date-parts":[[2007,10,16]],"date-time":"2007-10-16T10:18:58Z","timestamp":1192529938000},"page":"715-734","source":"Crossref","is-referenced-by-count":39,"title":["Online privacy as legal safeguard: the relationship among consumer, online portal, and privacy policies"],"prefix":"10.1177","volume":"9","author":[{"given":"Jan","family":"Fernback","sequence":"first","affiliation":[{"name":"Temple UniverSity, USA,"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zizi","family":"Papacharissi","sequence":"additional","affiliation":[{"name":"Temple UniverSity, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2007,10,1]]},"reference":[{"key":"atypb1","volume-title":"Privacy Online: A Report on the Information Practices and Policies of Commercial Websites","author":"Adkinson, W.F.","year":"2002"},{"key":"atypb2","unstructured":"Bates, B.J. 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