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It provides an international anatomy of this industry model and the ways in which it has been used to capitalize upon the surprising success of short message service (SMS) to provide a basis for the development of consumer markets for mobile data services. It situates this analysis within a wider consideration of the role of premium rate culture in the social shaping of interactivity in convergent media. Specifically, it looks at how premium rate services are being constructed in relation to telecommunications, television and the internet. The article concludes that although premium rate culture has rejuvenated innovation in broadcast television, potentially it may constrain the interactive potential of the mobile internet.<\/jats:p>","DOI":"10.1177\/1461444807080340","type":"journal-article","created":{"date-parts":[[2007,10,16]],"date-time":"2007-10-16T10:18:58Z","timestamp":1192529938000},"page":"753-770","source":"Crossref","is-referenced-by-count":19,"title":["Premium rate culture: the new business of mobile interactivity"],"prefix":"10.1177","volume":"9","author":[{"given":"Gerard","family":"Goggin","sequence":"first","affiliation":[{"name":"University of Sydney, Australia,"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Christina","family":"Spurgeon","sequence":"additional","affiliation":[{"name":"Queensland University of Technology, Australia,"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2007,10,1]]},"reference":[{"key":"atypb1","volume-title":"Nigeria: More Fun, More Surprises and BBA Enters Third Week","author":"All Africa News","year":"2003"},{"key":"atypb2","doi-asserted-by":"publisher","DOI":"10.4324\/9780203289549"},{"key":"atypb3","doi-asserted-by":"publisher","DOI":"10.1207\/s15506878jobem4604_2"},{"key":"atypb4","volume-title":"Africa: Writer Raps \u201cBrainless Hedonism\u201d of Reality TV Show Big Brother","author":"BBC Worldwide Monitoring","year":"2003"},{"key":"atypb5","doi-asserted-by":"publisher","DOI":"10.1017\/9780521780339"},{"key":"atypb6","volume-title":"Communication as Culture: Essays on Media and Society","author":"Carey, J.","year":"1989"},{"key":"atypb7","doi-asserted-by":"publisher","DOI":"10.1057\/9781403918659"},{"key":"atypb8","first-page":"27","volume":"84","author":"Doherty, C.","year":"2005","journal-title":"AV Specialist"},{"key":"atypb9","doi-asserted-by":"publisher","DOI":"10.1177\/14614440022225751"},{"key":"atypb10","volume-title":"Leveraging Mobile Media: Cross-media Strategy and Innovation Policy for Mobile Media Communication","author":"Feldmann,V.","year":"2005"},{"key":"atypb11","volume-title":"Reading Television","author":"Fiske, J.","year":"1989"},{"key":"atypb12","doi-asserted-by":"publisher","DOI":"10.4324\/9780203827062"},{"key":"atypb13","volume-title":"paper presented to the Association of Internet Researchers' 7.0 Internet Convergences Conference","author":"Goggin, G."},{"issue":"2","key":"atypb14","doi-asserted-by":"crossref","first-page":"181","DOI":"10.1080\/08109020500085601","volume":"23","author":"Goggin, G.","year":"2005","journal-title":"Prometheus: Journal of Issues in Technological Change, Innovation, Information Economics, Communication and Science Policy"},{"key":"atypb15","doi-asserted-by":"publisher","DOI":"10.1007\/1-4020-3060-6"},{"key":"atypb16","volume-title":"Uses of Television","author":"Hartley, J.","year":"1999"},{"key":"atypb17","unstructured":"Hartley, J. 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