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Prompted by the 10th anniversary of New Media &amp; Society, this article aims to help rethink and elongate the history of new media studies by merging new media studies and media history literatures.The recursive definition and use of the term `new media' are reviewed. New media need to be understood not as emerging digital communication technologies, so much as media with uncertain terms and uses. Moreover, by recognizing that new media studies quickly become history and that most media history is already new media history, this article calls for a use of both literatures to focus on the renewable nature of media in history. It reflects on a complementary attitude toward history meant to help usher in a sounder future of the study of the past. <\/jats:p>","DOI":"10.1177\/1461444808099572","type":"journal-article","created":{"date-parts":[[2009,3,10]],"date-time":"2009-03-10T15:27:53Z","timestamp":1236698873000},"page":"13-30","source":"Crossref","is-referenced-by-count":62,"title":["And lead us not into thinking the new is new: a bibliographic case for new media history"],"prefix":"10.1177","volume":"11","author":[{"given":"Benjamin","family":"Peters","sequence":"first","affiliation":[{"name":"Columbia University, USA,"}]}],"member":"179","published-online":{"date-parts":[[2009,2,1]]},"reference":[{"key":"atypb1","volume-title":"Inventing the Internet","author":"Abbate, J.","year":"1999"},{"key":"atypb2","volume-title":"The History of Television, 1942 to 2000","author":"Abramson,A.","year":"2003"},{"key":"atypb3","volume-title":"Imagined Communities: Reflections on the Origin and Rise of Nationalism","author":"Anderson, B.","year":"1991","edition":"2"},{"key":"atypb4","volume-title":"The Coming of Post-industrial Society: A Venture in Social Forecasting","author":"Bell, D.","year":"1973"},{"key":"atypb5","volume-title":"Control Revolution:Technological and Economic Origins of the Information Society","author":"Beniger, J.","year":"1986"},{"key":"atypb6","doi-asserted-by":"publisher","DOI":"10.1016\/B0-08-043076-7\/03169-7"},{"key":"atypb7","volume-title":"The Social Construction of Technological Systems: New Directions in the Sociology and History of Technology","author":"Bijker, W.","year":"1987"},{"key":"atypb8","doi-asserted-by":"publisher","DOI":"10.7551\/mitpress\/2435.001.0001"},{"key":"atypb9","volume-title":"Remediation: Understanding New Media","author":"Bolter, J.","year":"1999"},{"key":"atypb10","unstructured":"Carey, J. 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