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The evolution of thinking about social norms online has moved from a mechanistic view to a systems view of humans and communication technology intertwined in a complex relationship that includes groups, identity, communication, and norms. Missing from that system is explicit attention to context and the important role of the environment that encases interaction. This article discusses theories of how architecture and embodiment shape offline life and how such theories increasingly apply in online interaction in visual social spaces. We argue that such spaces communicate normative information that influences behavior within a given context in both conscious and unconscious ways. This article then discusses implications of visual-spatial environments on existing theories of interaction online. <\/jats:p>","DOI":"10.1177\/1461444809336555","type":"journal-article","created":{"date-parts":[[2009,9,7]],"date-time":"2009-09-07T11:27:48Z","timestamp":1252322868000},"page":"1041-1060","source":"Crossref","is-referenced-by-count":21,"title":["Visual spaces, norm governed places: the influence of spatial context online"],"prefix":"10.1177","volume":"11","author":[{"given":"Jennifer","family":"Stromer-Galley","sequence":"first","affiliation":[{"name":"University at Albany, SUNY, USA,"}]},{"given":"Rosa Mikeal","family":"Martey","sequence":"additional","affiliation":[{"name":"Colorado State University, USA,"}]}],"member":"179","published-online":{"date-parts":[[2009,9,7]]},"reference":[{"key":"atypb1","doi-asserted-by":"publisher","DOI":"10.1080\/14792779108401862"},{"key":"atypb2","volume-title":"paper presented at Presence 2002, Fifth Annual International Workshop on Presence","author":"Albuquerque, A.L.P."},{"issue":"5","key":"atypb3","first-page":"353","volume":"12","author":"Anderson, C.A.","year":"2001","journal-title":", Physiological Arousal, and Prosocial Behavior: A Meta-analytic Review of the Scientific Literature\u2019, Psychological Science"},{"key":"atypb4","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-9280.2005.01619.x"},{"key":"atypb5","unstructured":"Bargh, J.A. 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