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Drawing on a case study of the Public Space Broadcasting project launched in the UK in 2003, this article argues that large screens have the potential to play a significant role in promoting public interaction. However, the realization of this potential requires a far-reaching investigation of the role of media in the construction of complex public spaces and diverse public cultures.<\/jats:p>","DOI":"10.1177\/1461444809342764","type":"journal-article","created":{"date-parts":[[2009,11,24]],"date-time":"2009-11-24T23:08:56Z","timestamp":1259104136000},"page":"567-582","source":"Crossref","is-referenced-by-count":21,"title":["Rethinking media events: large screens, public space broadcasting and beyond"],"prefix":"10.1177","volume":"12","author":[{"given":"Scott","family":"Mcquire","sequence":"first","affiliation":[{"name":"University of Melbourne, Australia,"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2009,11,24]]},"reference":[{"key":"atypb1","volume-title":"All that Is Solid Melts into Air: The Experience of Modernity","author":"Berman, M.","year":"1982"},{"key":"atypb2","volume-title":"\u2018One Times Square\u2019","author":"Brill, L.","year":"2002"},{"key":"atypb3","first-page":"165","volume":"4","author":"Broeckmann, A.","year":"2000","journal-title":"Vectorial Elevation: Relational Architecture"},{"key":"atypb4","unstructured":"Callas, P. 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