{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,19]],"date-time":"2026-02-19T03:05:46Z","timestamp":1771470346981,"version":"3.50.1"},"reference-count":55,"publisher":"SAGE Publications","issue":"2","license":[{"start":{"date-parts":[[2010,1,28]],"date-time":"2010-01-28T00:00:00Z","timestamp":1264636800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2010,3]]},"abstract":"<jats:p> The phenomenon of consumer co-creation is often framed in terms of whether either economic market forces or socio-cultural non-market forces ultimately dominate. We propose an alternate model of consumer co-creation in terms of co-evolution between markets and non-markets. Our model is based on a recent ethnographic study of a massively multiplayer online game through its development, release and ultimate failure, and is cast in terms of two explanatory models: multiple games and social network markets.We conclude that consumer co-creation is indeed complex, but in ways that relate to both emergent market expectations and the evolution of markets, not to the transcendence of markets. <\/jats:p>","DOI":"10.1177\/1461444809343563","type":"journal-article","created":{"date-parts":[[2010,1,29]],"date-time":"2010-01-29T02:10:39Z","timestamp":1264731039000},"page":"253-270","source":"Crossref","is-referenced-by-count":50,"title":["Co-creating games: a co-evolutionary analysis"],"prefix":"10.1177","volume":"12","author":[{"given":"John","family":"Banks","sequence":"first","affiliation":[{"name":"Queensland University of Technology, Australia,"}]},{"given":"Jason","family":"Potts","sequence":"additional","affiliation":[{"name":"Queensland University of Technology, Australia,"}]}],"member":"179","published-online":{"date-parts":[[2010,1,28]]},"reference":[{"issue":"3","key":"atypb1","doi-asserted-by":"crossref","first-page":"715","DOI":"10.1162\/003355300554881","volume":"105","author":"Akerlof, G.","year":"2000","journal-title":"Quarterly Journal of Economics"},{"key":"atypb2","doi-asserted-by":"publisher","DOI":"10.5210\/fm.v13i3.2139"},{"key":"atypb3","doi-asserted-by":"publisher","DOI":"10.1016\/j.respol.2006.04.012"},{"key":"atypb4","doi-asserted-by":"publisher","DOI":"10.1177\/1329878X0913000110"},{"key":"atypb5","doi-asserted-by":"publisher","DOI":"10.1177\/1354856508094660"},{"key":"atypb6","doi-asserted-by":"publisher","DOI":"10.2307\/1562247"},{"key":"atypb7","volume-title":"The Wealth of Networks","author":"Benkler, Y.","year":"2006"},{"key":"atypb8","volume-title":"\u2018Market Structure and Property Rights in Open Source Industries\u2019, mimeo","author":"Boldrin, M.","year":"2008"},{"key":"atypb9","volume-title":"Democracy and Capitalism","author":"Bowles, S.","year":"1986"},{"key":"atypb10","volume-title":"Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage","author":"Bruns, A.","year":"2008"},{"key":"atypb11","volume-title":"YouTube: Online Video and Participatory Culture","author":"Burgess, J.","year":"2009"},{"key":"atypb12","unstructured":"Burgess, J. and Green, J. 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