{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,5]],"date-time":"2026-05-05T00:11:44Z","timestamp":1777939904839,"version":"3.51.4"},"reference-count":35,"publisher":"SAGE Publications","issue":"8","license":[{"start":{"date-parts":[[2010,9,20]],"date-time":"2010-09-20T00:00:00Z","timestamp":1284940800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2010,12]]},"abstract":"<jats:p>This article explores the uncharted territory of reflexive internet humor about networked computers. A combined quantitative\u2014qualitative analysis of 250 texts sampled from popular websites yielded a map of the main themes underpinning this massive corpus of humor. We analyzed them in relation to three grand theories of the nature of humor \u2014 superiority, release, and incongruity \u2014 locating each theme on a matrix deriving from the theories: (i) a superiority axis, running between the powerful and weak players in the networked environment; (ii) an incongruity axis, running from the purely human to the strictly technical, and (iii) a release axis reflecting degrees of tension generated by the former two dualities. Our analysis suggests that humor about networked computers extends to a comment on the nature of humanness in a bewildering age of artificial intelligence. The communication of this reflexive comment may be shaping a global community of computer users.<\/jats:p>","DOI":"10.1177\/1461444810365311","type":"journal-article","created":{"date-parts":[[2010,9,20]],"date-time":"2010-09-20T23:59:36Z","timestamp":1285027176000},"page":"1348-1367","source":"Crossref","is-referenced-by-count":25,"title":["The medium is the joke: online humor about and by networked computers"],"prefix":"10.1177","volume":"12","author":[{"given":"Limor","family":"Shifman","sequence":"first","affiliation":[{"name":"Hebrew University of Jerusalem, Israel,"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Menahem","family":"Blondheim","sequence":"additional","affiliation":[{"name":"Hebrew University of Jerusalem, Israel,"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2010,9,20]]},"reference":[{"key":"atypb1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.1995.tb00743.x"},{"key":"atypb2","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-349-19193-2_2"},{"key":"atypb3","unstructured":"Bergson H. 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