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In doing so, this article employed hyperlink network analysis (HNA) through data collected from 26 national housing SMOs. Results indicate that the more bridging ties an organization has, the more central they are to the network. Results also show that the more incoming hyperlinks that a particular organization has, the more central they are to the network. These results suggest that the utilization of bridging social capital by a housing SMO has the potential to increase the ability to mobilize resources by that organization. Furthermore, increasing the number of bridging hyperlinks available on a website can improve the web presence of the SMO furthering the goals of the overall movement.<\/jats:p>","DOI":"10.1177\/1461444810372786","type":"journal-article","created":{"date-parts":[[2011,3,13]],"date-time":"2011-03-13T21:18:09Z","timestamp":1300051089000},"page":"689-703","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":17,"title":["Virtually networked housing movement: Hyperlink network structure of housing social movement organizations"],"prefix":"10.1177","volume":"13","author":[{"given":"Jessica","family":"Kropczynski","sequence":"first","affiliation":[{"name":"University of Kentucky, USA,"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Seungahn","family":"Nah","sequence":"additional","affiliation":[{"name":"University of Kentucky, USA,"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2011,3,11]]},"reference":[{"key":"atypb1","volume-title":"Paper presented to 26th International Sunbelt Social Network Conference","author":"Ackland R."},{"key":"atypb2","doi-asserted-by":"publisher","DOI":"10.1177\/0002716299566001011"},{"key":"atypb3","volume-title":"Watch It: The Risks and Promises of Information Technologies for Education","author":"Barbules N.","year":"2000"},{"key":"atypb4","doi-asserted-by":"crossref","unstructured":"Bar-Ilan J. 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