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It examines the ways in which online participation has been economized at a fundamental level \u2014 the level at which data is transmitted \u2014 and argues that this economization draws into question the viability of a public\/virtual sphere paradigm. In the process, it implicates public\/virtual sphere scholarship in the production of a mode of power \u2014 vital or productive power \u2014 which has been under-examined in new media scholarship.<\/jats:p>","DOI":"10.1177\/1461444810379862","type":"journal-article","created":{"date-parts":[[2010,12,7]],"date-time":"2010-12-07T00:50:23Z","timestamp":1291683023000},"page":"739-754","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":56,"title":["Rethinking the public\/virtual sphere: The problem with participation"],"prefix":"10.1177","volume":"13","author":[{"given":"Greg","family":"Goldberg","sequence":"first","affiliation":[{"name":"Wesleyan University, USA,"}]}],"member":"179","published-online":{"date-parts":[[2010,12,6]]},"reference":[{"key":"atypb1","volume-title":"Sonic Boom: Napster, MP3, and the New Pioneers of Music","author":"Alderman J.","year":"2001"},{"key":"atypb2","volume-title":"Free: The Future of a Radical Price","author":"Anderson C.","year":"2009"},{"key":"atypb3","doi-asserted-by":"crossref","DOI":"10.5771\/9780585482903","volume-title":"Reality TV: The Work of Being Watched","author":"Andrejevic M.","year":"2004"},{"key":"atypb4","volume-title":"Does online video threaten the net? 29 April","author":"BBC News","year":"2008"},{"key":"atypb5","doi-asserted-by":"publisher","DOI":"10.1177\/1461444809336551"},{"key":"atypb6","volume-title":"The Wealth of Networks","author":"Benkler Y.","year":"2006"},{"key":"atypb7","volume-title":"The Media Lab: Inventing the Future at MIT","author":"Brand S.","year":"1988"},{"key":"atypb8","doi-asserted-by":"publisher","DOI":"10.2307\/466630"},{"key":"atypb9","doi-asserted-by":"publisher","DOI":"10.1177\/107780049800400101"},{"key":"atypb10","volume-title":"Autoaffection: Unconscious Thought in the Age of Teletechnology","author":"Clough PT","year":"2000"},{"key":"atypb11","doi-asserted-by":"publisher","DOI":"10.1177\/0263276407085156"},{"key":"atypb12","doi-asserted-by":"publisher","DOI":"10.1080\/03085140701428415"},{"key":"atypb13","doi-asserted-by":"publisher","DOI":"10.1177\/1461444807081228"},{"key":"atypb14","doi-asserted-by":"publisher","DOI":"10.1215\/9780822398219"},{"key":"atypb15","volume-title":"Society Must Be Defended: Lectures at the Coll\u00e8ge de France 1975-1976","author":"Foucault M.","year":"1997"},{"key":"atypb16","doi-asserted-by":"publisher","DOI":"10.2307\/466240"},{"key":"atypb17","doi-asserted-by":"publisher","DOI":"10.1177\/0263276407080090"},{"key":"atypb18","doi-asserted-by":"publisher","DOI":"10.7551\/mitpress\/5658.001.0001"},{"key":"atypb19","volume-title":"The Exploit: A Theory of Networks","author":"Galloway A.","year":"2007"},{"key":"atypb20","doi-asserted-by":"publisher","DOI":"10.1177\/1461444809343081"},{"key":"atypb21","doi-asserted-by":"publisher","DOI":"10.1177\/1461444809102960"},{"key":"atypb22","doi-asserted-by":"publisher","DOI":"10.1177\/1461444809341393"},{"key":"atypb23","volume":"21","author":"Hansell S.","year":"2007","journal-title":"The New York Times"},{"key":"atypb24","author":"Helft M.","year":"2009","journal-title":"The New York Times"},{"key":"atypb25","author":"Helft M.","year":"2009","journal-title":"The New York Times"},{"key":"atypb26","author":"Ingersoll M.","year":"2010","journal-title":"The Official Google Blog"},{"key":"atypb27","volume-title":"Internet Study 2008\/2009","author":"ipoque","year":"2009"},{"key":"atypb28","author":"Kelly K.","year":"2008","journal-title":"The Technium"},{"key":"atypb29","doi-asserted-by":"publisher","DOI":"10.1177\/0263276407075956"},{"key":"atypb30","doi-asserted-by":"publisher","DOI":"10.1177\/1461444809102964"},{"key":"atypb31","volume-title":"The Future of Ideas: The Fate of the Commons in a Connected World","author":"Lessig L.","year":"2002"},{"key":"atypb32","volume-title":"Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity","author":"Lessig L.","year":"2004"},{"key":"atypb33","doi-asserted-by":"publisher","DOI":"10.5040\/9781849662505"},{"key":"atypb34","author":"Leyden J.","year":"2002","journal-title":"The Register"},{"key":"atypb35","author":"Liang L.","year":"2004","journal-title":"InfoChange India"},{"key":"atypb36","volume":"13","author":"Lohr S.","year":"2008","journal-title":"The New York Times"},{"key":"atypb37","author":"Lowry T.","year":"2009","journal-title":"BusinessWeek"},{"key":"atypb38","volume-title":"The Problem of the Media: US Communication Politics in the 21st Century","author":"McChesney RW","year":"2004"},{"key":"atypb39","volume-title":"Networked proximity: ICTs and the mediation of nearness. 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