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This article utilizes emerging online tools and presents a rationale for data collection and analysis of Twitter users. The suggested approach is exemplified with a case study: Twitter use during the 2010 Swedish election. Although many of the initial hopes for e-democracy appear to have gone largely unfulfilled, the successful employment of the internet during the 2008 US presidential campaign has again raised voices claiming that the internet, and particularly social media applications like Twitter, provides interesting opportunities for online campaigning and deliberation. Besides providing an overarching analysis of how Twitter use was fashioned during the 2010 Swedish election campaign, this study identifies different user types based on how high-end users utilized the Twitter service. By suggesting a novel approach to the study of microblogging and by identifying user types, this study contributes to the burgeoning field of microblog research and gives specific insights into the practice of civic microblogging.<\/jats:p>","DOI":"10.1177\/1461444811422894","type":"journal-article","created":{"date-parts":[[2011,11,22]],"date-time":"2011-11-22T20:39:48Z","timestamp":1321994388000},"page":"729-747","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":356,"title":["Studying political microblogging: Twitter users in the 2010 Swedish election campaign"],"prefix":"10.1177","volume":"14","author":[{"given":"Anders Olof","family":"Larsson","sequence":"first","affiliation":[{"name":"Uppsala University, Sweden"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Hallvard","family":"Moe","sequence":"additional","affiliation":[{"name":"University of Bergen, Norway"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2011,11,21]]},"reference":[{"key":"bibr1-1461444811422894","doi-asserted-by":"crossref","unstructured":"Arceneaux N, Weiss AS (2010) Seems stupid until you try it: Press coverage of Twitter, 2006\u20139. 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