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Using game modification as a case study, the article analyzes how automated, computerized systems of evaluations, embedded into webpages, can create grounds for a self-understanding of productive abilities. Maneuvering through the three registers of industry, websites, and game modders, it examines the discourses of evaluative systems and details how participants use these technologies to self-manage and calibrate their labor. Interviews showed that the increasingly competitive drive for optimal standards of production comes at a cost to the well-being of participants. Studies of labor therefore need to consider the \u201cintense\u201d aspect of participatory production, and the impact it may have on its participants. <\/jats:p>","DOI":"10.1177\/1461444813480095","type":"journal-article","created":{"date-parts":[[2013,3,27]],"date-time":"2013-03-27T00:31:18Z","timestamp":1364344278000},"page":"290-305","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":23,"title":["Becoming an ideal co-creator: Web materiality and intensive laboring practices in game modding"],"prefix":"10.1177","volume":"16","author":[{"given":"Renyi","family":"Hong","sequence":"first","affiliation":[{"name":"University of Southern California, USA"}]},{"given":"Vivian Hsueh-Hua","family":"Chen","sequence":"additional","affiliation":[{"name":"Nanyang Technological University, Singapore"}]}],"member":"179","published-online":{"date-parts":[[2013,3,25]]},"reference":[{"key":"bibr1-1461444813480095","doi-asserted-by":"publisher","DOI":"10.1080\/07393180601046147"},{"key":"bibr2-1461444813480095","doi-asserted-by":"publisher","DOI":"10.1080\/09502386.2011.600551"},{"key":"bibr3-1461444813480095","doi-asserted-by":"publisher","DOI":"10.1177\/1354856511405758"},{"key":"bibr4-1461444813480095","first-page":"277","volume-title":"Mediated Girlhoods: New Explorations of Girls\u2019 Media Culture","author":"Banet-Weiser S","year":"2011"},{"key":"bibr5-1461444813480095","unstructured":"Bangeman E (2005) Rockstar breaks silence on \u201chot coffee\u201d GTA: San Andreas mod. 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