{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,11,18]],"date-time":"2025-11-18T09:16:25Z","timestamp":1763457385727,"version":"3.38.0"},"reference-count":53,"publisher":"SAGE Publications","issue":"4","license":[{"start":{"date-parts":[[2013,7,1]],"date-time":"2013-07-01T00:00:00Z","timestamp":1372636800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2014,6]]},"abstract":"<jats:p> In this paper, we explore the impact of the use of an interactive video website, comprising videos promoting a company\u2019s core values, on organizational learning. More specifically, we studied how the use of a video website affected the awareness of a company\u2019s core values and whether or not this would also influence the behaviour of the employees. Two web surveys were designed for the study. The first survey was conducted prior to introducing the video website. The second survey was a follow-up survey in order to assess cognitive and behavioural effects. As a complement, we also conducted focus groups. We identified a slightly negative effect on cognition and behaviour. A number of factors that might explain the negative effect were identified. Employees that perceived themselves as active participants were more likely to prefer video, were more satisfied and perceived greater positive effect on cognition and behaviour. <\/jats:p>","DOI":"10.1177\/1461444813487961","type":"journal-article","created":{"date-parts":[[2013,7,3]],"date-time":"2013-07-03T00:55:49Z","timestamp":1372812949000},"page":"594-614","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":3,"title":["Exploring the relationship between the use of an interactive video website and organizational learning"],"prefix":"10.1177","volume":"16","author":[{"given":"Stefan","family":"Hrastinski","sequence":"first","affiliation":[{"name":"KTH Royal Institute of Technology, Sweden"}]},{"given":"Therese","family":"Monstad","sequence":"additional","affiliation":[{"name":"Uppsala University, 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