{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,1]],"date-time":"2026-04-01T17:39:18Z","timestamp":1775065158561,"version":"3.50.1"},"reference-count":57,"publisher":"SAGE Publications","issue":"5","license":[{"start":{"date-parts":[[2013,8,2]],"date-time":"2013-08-02T00:00:00Z","timestamp":1375401600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2014,8]]},"abstract":"<jats:p> An implicit assumption underlying previous interactivity studies is that every time people use a communication medium (e.g., website) or device (e.g., smartphone), they perceive its interactivity through analyzing it from scratch trait-by-trait. As psychologists have long shown, however, we quite often skip such an intensive analysis, and rely on our expectations or schematic knowledge to perceive\/evaluate an object. This study is designed to develop a measure of individuals\u2019 expectation of interactivity toward a medium, called expected interactivity (EI). After specifying three conceptual dimensions underlying EI \u2013 sensory, semantic, and behavioral dimensions \u2013 scales for capturing them are developed, refined, and validated through multiple studies. Implications for future interactivity research are discussed. <\/jats:p>","DOI":"10.1177\/1461444813495808","type":"journal-article","created":{"date-parts":[[2013,8,3]],"date-time":"2013-08-03T01:27:38Z","timestamp":1375493258000},"page":"856-870","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":17,"title":["Measuring expected interactivity: Scale development and validation"],"prefix":"10.1177","volume":"16","author":[{"given":"Dongyoung","family":"Sohn","sequence":"first","affiliation":[{"name":"Hanyang University, Korea"}]},{"given":"Sejung Marina","family":"Choi","sequence":"additional","affiliation":[{"name":"Korea University, Korea"}]}],"member":"179","published-online":{"date-parts":[[2013,8,2]]},"reference":[{"key":"bibr1-1461444813495808","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.103.3.411"},{"issue":"4","key":"bibr2-1461444813495808","first-page":"23","volume":"38","author":"Bezjian-Avery 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