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Six motivations for writing blogs were confirmed: personal revelation, emotional outlet, creative outlet, selective disclosure, social networking and advertising. Conscientiousness predicted the \u2018social networking\u2019 motivation, Agreeableness predicted \u2018selective disclosure\u2019 and Openness predicted \u2018creative outlet\u2019. Women were motivated by \u2018selective disclosure\u2019, and men for \u2018advertising\u2019 and as an \u2018emotional outlet\u2019. Finally, older bloggers were motivated to use their blogs as a \u2018creative outlet\u2019. With reference to the Uses and Gratifications theory, it is likely that bloggers actively construct blogs to satisfy very personal needs. Moreover, the types of needs that one wishes to satisfy are likely to vary with personality type and with one\u2019s age and sex.<\/jats:p>","DOI":"10.1177\/1461444814530248","type":"journal-article","created":{"date-parts":[[2014,4,12]],"date-time":"2014-04-12T01:01:32Z","timestamp":1397264492000},"page":"1583-1600","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":22,"title":["We\u2019ve got something for everyone: How individual differences predict different blogging motivations"],"prefix":"10.1177","volume":"17","author":[{"given":"Chris","family":"Fullwood","sequence":"first","affiliation":[{"name":"University of Wolverhampton, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Wendy","family":"Nicholls","sequence":"additional","affiliation":[{"name":"University of Wolverhampton, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Rumbidzai","family":"Makichi","sequence":"additional","affiliation":[{"name":"University of Wolverhampton, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2014,4,11]]},"reference":[{"key":"bibr1-1461444814530248","doi-asserted-by":"publisher","DOI":"10.1016\/S0747-5632(02)00014-6"},{"key":"bibr2-1461444814530248","doi-asserted-by":"publisher","DOI":"10.1111\/1540-4560.00247"},{"key":"bibr3-1461444814530248","volume-title":"The Weblog Handbook: Practical Advice on Creating and Maintaining Your Blog","author":"Blood R","year":"2002"},{"key":"bibr4-1461444814530248","first-page":"395","volume-title":"Handbook of Emotions","author":"Brody LR","year":"2010"},{"key":"bibr5-1461444814530248","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.125.3.367"},{"key":"bibr6-1461444814530248","first-page":"191","volume-title":"Proceedings of the IADIS international conference on web based communities (WBC06)","author":"Chin A","year":"2006"},{"key":"bibr7-1461444814530248","doi-asserted-by":"publisher","DOI":"10.1145\/1149941.1149945"},{"key":"bibr8-1461444814530248","doi-asserted-by":"publisher","DOI":"10.4018\/978-1-60566-208-4.ch007"},{"key":"bibr9-1461444814530248","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.81.2.322"},{"key":"bibr10-1461444814530248","volume-title":"Big Five Assessment","author":"De Raad B","year":"2002"},{"key":"bibr11-1461444814530248","volume-title":"Sex Differences in Social Behavior: A Social Role Interpretation","author":"Eagly A","year":"1987"},{"key":"bibr12-1461444814530248","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.90.1.1"},{"key":"bibr13-1461444814530248","doi-asserted-by":"publisher","DOI":"10.1111\/j.1083-6101.2006.00020.x"},{"key":"bibr14-1461444814530248","volume-title":"Discovering Statistics using SPSS","author":"Field AP","year":"2005","edition":"2"},{"key":"bibr15-1461444814530248","doi-asserted-by":"publisher","DOI":"10.1002\/asi.22736"},{"key":"bibr16-1461444814530248","doi-asserted-by":"publisher","DOI":"10.1089\/cpb.2009.0138"},{"key":"bibr17-1461444814530248","doi-asserted-by":"publisher","DOI":"10.1609\/icwsm.v3i1.13949"},{"key":"bibr18-1461444814530248","volume-title":"The Presentation of Self in Everyday Life","author":"Goffman E","year":"1957"},{"issue":"1","key":"bibr19-1461444814530248","first-page":"141","volume":"2","author":"Goldberg L","year":"1981","journal-title":"Review of Personality and Social Psychology"},{"key":"bibr20-1461444814530248","doi-asserted-by":"publisher","DOI":"10.1037\/1040-3590.4.1.26"},{"key":"bibr21-1461444814530248","first-page":"7","volume-title":"Personality Psychology in Europe","volume":"7","author":"Goldberg LR","year":"1999"},{"key":"bibr22-1461444814530248","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2007.09.001"},{"key":"bibr23-1461444814530248","doi-asserted-by":"publisher","DOI":"10.1016\/S0747-5632(00)00017-0"},{"key":"bibr24-1461444814530248","doi-asserted-by":"publisher","DOI":"10.1177\/1094428104263675"},{"key":"bibr25-1461444814530248","doi-asserted-by":"publisher","DOI":"10.1109\/HICSS.2005.167"},{"key":"bibr26-1461444814530248","unstructured":"Herring SC, Kouper I, Scheidt LA, (2004a) Women and children last: the discursive construction of weblogs. 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