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These dynamics are rapidly changing the politics and political economy of nature conservation. By developing the concept of \u2018nature 2.0\u2019 and building on empirical insights, the article explores and theorizes these changes. It argues that online activities stimulate and complicate the commodification of biodiversity and help to reimagine ideas, ideals and experiences of (\u2018pristine\u2019) nature. By exploring the implications of these arguments in relation to several key themes in new media studies, the article aims to provide building blocks for further investigations into the world of nature 2.0 and the effects of new media on human\u2013nature dynamics more broadly.<\/jats:p>","DOI":"10.1177\/1461444814545841","type":"journal-article","created":{"date-parts":[[2014,8,5]],"date-time":"2014-08-05T22:50:30Z","timestamp":1407279030000},"page":"726-743","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":117,"title":["Nature 2.0: Exploring and theorizing the links between new media and nature conservation"],"prefix":"10.1177","volume":"18","author":[{"given":"Bram","family":"B\u00fcscher","sequence":"first","affiliation":[{"name":"Erasmus University, The Netherlands; University of Johannesburg, South Africa; Stellenbosch University, South Africa"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2014,8,4]]},"reference":[{"key":"bibr1-1461444814545841","doi-asserted-by":"publisher","DOI":"10.7208\/chicago\/9780226924571.001.0001"},{"key":"bibr2-1461444814545841","doi-asserted-by":"publisher","DOI":"10.1177\/0011392112440439"},{"key":"bibr3-1461444814545841","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-7660.2012.01752.x"},{"key":"bibr4-1461444814545841","doi-asserted-by":"publisher","DOI":"10.4324\/9780203640067"},{"key":"bibr5-1461444814545841","doi-asserted-by":"publisher","DOI":"10.1215\/9780822388142-001"},{"key":"bibr6-1461444814545841","volume-title":"Media, Ecology and Conservation: Using the Media to Protect the World\u2019s Wildlife and Ecosystems","author":"Blewitt J","year":"2010"},{"key":"bibr7-1461444814545841","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-8330.2010.00760.x"},{"key":"bibr8-1461444814545841","doi-asserted-by":"publisher","DOI":"10.1177\/1469540513482691"},{"key":"bibr9-1461444814545841","doi-asserted-by":"publisher","DOI":"10.1080\/10455752.2012.674149"},{"key":"bibr10-1461444814545841","doi-asserted-by":"publisher","DOI":"10.1191\/0309132503ph428oa"},{"key":"bibr11-1461444814545841","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-8330.2010.00764.x"},{"key":"bibr12-1461444814545841","volume-title":"Media, Society, World: Social Theory and Digital Media Practice","author":"Couldry N","year":"2012"},{"key":"bibr13-1461444814545841","volume-title":"Media work","author":"Deuze M","year":"2007"},{"key":"bibr14-1461444814545841","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-2885.2010.01374.x"},{"key":"bibr15-1461444814545841","doi-asserted-by":"publisher","DOI":"10.1002\/9781405165518.wbeosm155"},{"key":"bibr16-1461444814545841","doi-asserted-by":"publisher","DOI":"10.1057\/9780230106062"},{"key":"bibr17-1461444814545841","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-7660.2011.01751.x"},{"key":"bibr18-1461444814545841","volume-title":"Internet and Society: Social Theory in the Information Age","author":"Fuchs C","year":"2008"},{"key":"bibr19-1461444814545841","volume-title":"Media Ecologies: Materialist Energies in Art and Technoculture","author":"Fuller M","year":"2005"},{"key":"bibr20-1461444814545841","doi-asserted-by":"publisher","DOI":"10.1177\/1461444812472322"},{"key":"bibr21-1461444814545841","first-page":"6","volume":"17","author":"Goddard M","year":"2011","journal-title":"Fibreculture Journal"},{"key":"bibr22-1461444814545841","volume-title":"Landscapes of capital","author":"Goldman R","year":"2011"},{"key":"bibr23-1461444814545841","doi-asserted-by":"publisher","DOI":"10.1007\/s10708-007-9111-y"},{"key":"bibr24-1461444814545841","volume-title":"Justice, nature & the geography of difference","author":"Harvey D","year":"1996"},{"key":"bibr25-1461444814545841","doi-asserted-by":"publisher","DOI":"10.1177\/0308275X10372468"},{"key":"bibr26-1461444814545841","doi-asserted-by":"publisher","DOI":"10.1177\/194277861300600102"},{"key":"bibr27-1461444814545841","unstructured":"Kim J (2013) Whither the material in new media studies? 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