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In this regard, drawing on qualitative interviews with North American fans of the recent Korean wave, this study explores how the hallyu phenomenon is integrated into a social media-driven cultural landscape, which will be referred to as the social mediascape. The social mediascape of hallyu reveals that the technological affordances of social media platforms and fans\u2019 sociality interplay with each other, resulting in the rapid spread of hallyu as a set of impure cultural forms.<\/jats:p>","DOI":"10.1177\/1461444814554895","type":"journal-article","created":{"date-parts":[[2014,10,18]],"date-time":"2014-10-18T01:27:45Z","timestamp":1413595665000},"page":"1277-1292","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":83,"title":["The social mediascape of transnational Korean pop culture:\n                    <i>Hallyu 2.0<\/i>\n                    as spreadable media practice"],"prefix":"10.1177","volume":"18","author":[{"given":"Dal Yong","family":"Jin","sequence":"first","affiliation":[{"name":"Simon Fraser University, Canada"}]},{"given":"Kyong","family":"Yoon","sequence":"additional","affiliation":[{"name":"University of British Columbia Okanagan, Canada"}]}],"member":"179","published-online":{"date-parts":[[2014,10,16]]},"reference":[{"key":"bibr1-1461444814554895","doi-asserted-by":"publisher","DOI":"10.1109\/ICSSSM.2013.6602528"},{"key":"bibr2-1461444814554895","doi-asserted-by":"publisher","DOI":"10.1215\/08992363-2-2-1"},{"key":"bibr3-1461444814554895","volume-title":"The Future as Cultural Fact: Essays on the Global Condition","author":"Appadurai A","year":"2013"},{"key":"bibr4-1461444814554895","volume-title":"Constructing Grounded Theory","author":"Charmaz K","year":"2006"},{"key":"bibr5-1461444814554895","doi-asserted-by":"crossref","DOI":"10.1515\/9789888052226","volume-title":"East Asian Pop Culture: Analyzing the Korean Wave","author":"Chua BH","year":"2008"},{"key":"bibr6-1461444814554895","unstructured":"Chung A-Y (2013) Hallyu sparks cultural rivalry for Asia\u2019s big 3. 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