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This article presents an interview-based study of the transformations of two Norwegian record stores in the 2000s, one of which invested in vinyl records, and the other in online streaming with a local profile. These distributors are found not only to have changed the way in which they make records available, but also to have cultivated specific forms of musical communication, in perceptual, psychological and social terms. In doing so, they have developed crucial tools, such as the retailing of high-fidelity sound systems and the hosting of local concert events.<\/jats:p>","DOI":"10.1177\/1461444815580414","type":"journal-article","created":{"date-parts":[[2015,4,8]],"date-time":"2015-04-08T20:01:48Z","timestamp":1428523308000},"page":"2116-2132","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":9,"title":["Reclaiming the music: The power of local and physical music distribution in the age of global online services"],"prefix":"10.1177","volume":"18","author":[{"given":"Yngvar","family":"Kjus","sequence":"first","affiliation":[{"name":"University of Oslo, Norway"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2016,7,9]]},"reference":[{"key":"bibr1-1461444815580414","unstructured":"Aronsen B (2008) Platepusheren [The record pusher]. Abcnyheter, 10 June. 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