{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,4]],"date-time":"2026-05-04T23:19:43Z","timestamp":1777936783275,"version":"3.51.4"},"reference-count":52,"publisher":"SAGE Publications","issue":"10","license":[{"start":{"date-parts":[[2016,7,10]],"date-time":"2016-07-10T00:00:00Z","timestamp":1468108800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2016,11]]},"abstract":"<jats:p>This study is built around the appointment of a dedicated \u201cconversation manager\u201d at the Flemish public broadcaster VRT. We focus on (1) the impact of the conversation manager on Twitter activity of the viewers and (2) the impact of the tweeting audience in the newsroom. Our framework combines journalistic as well as social media logics in Bourdieu\u2019s field framework, for which we combine Twitter data and newsroom inquiry. The network analysis of Twitter activity shows the impact of the conversation manager, although his activities are primarily guided by traditional journalistic values. In turn, the tweeting audience impacts newsroom practices, predominantly as an indicator of audience appreciation. To conclude, social media data further complicate the definition and understanding of \u201cthe public.\u201d<\/jats:p>","DOI":"10.1177\/1461444815583462","type":"journal-article","created":{"date-parts":[[2015,4,24]],"date-time":"2015-04-24T22:21:33Z","timestamp":1429914093000},"page":"2287-2304","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":0,"title":["@THEVIEWER: Analyzing the offline and online impact of a dedicated conversation manager in the newsroom of a public broadcaster"],"prefix":"10.1177","volume":"18","author":[{"given":"Evelien","family":"D\u2019heer","sequence":"first","affiliation":[{"name":"Ghent University (iMinds - MICT), Belgium"}]},{"given":"Pieter","family":"Verdegem","sequence":"additional","affiliation":[{"name":"Ghent University (iMinds - MICT), Belgium"}]}],"member":"179","published-online":{"date-parts":[[2016,7,10]]},"reference":[{"key":"bibr1-1461444815583462","doi-asserted-by":"publisher","DOI":"10.1177\/1464884911402451"},{"key":"bibr2-1461444815583462","doi-asserted-by":"publisher","DOI":"10.1080\/1369118X.2012.756050"},{"key":"bibr3-1461444815583462","doi-asserted-by":"publisher","DOI":"10.1177\/0267323114544866"},{"key":"bibr4-1461444815583462","doi-asserted-by":"crossref","unstructured":"Baym NK (2013) Data not seen: the uses and shortcomings of social media metrics. 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