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The authors of Digital Play insisted already in 2003 that it is essential to study the interactions between technology and marketing practices to better understand the video game experience. More recently, James Newman has demonstrated the significant role of the discourse produced by the industry and the dedicated video game press in shaping the contemporary culture of material obsolescence. The introduction of the TurboGrafx-16 at the end of the 1980s partakes in a discursive framing of technology whose impact can still be felt in the way we construct history today: It helped solidify the widespread adoption of the biological metaphor (console \u201cgenerations\u201d), and of the technological warfare rhetoric.<\/jats:p>","DOI":"10.1177\/1461444815584333","type":"journal-article","created":{"date-parts":[[2015,4,30]],"date-time":"2015-04-30T20:01:44Z","timestamp":1430424104000},"page":"2323-2339","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":6,"title":["Enter the bit wars: A study of video game marketing and platform crafting in the wake of the TurboGrafx-16 launch"],"prefix":"10.1177","volume":"18","author":[{"given":"Carl","family":"Therrien","sequence":"first","affiliation":[{"name":"Universit\u00e9 de Montr\u00e9al, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Martin","family":"Picard","sequence":"additional","affiliation":[{"name":"Universit\u00e9 de Montr\u00e9al, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2016,7,9]]},"reference":[{"key":"bibr1-1461444815584333","doi-asserted-by":"publisher","DOI":"10.1109\/MAHC.1986.10038"},{"key":"bibr2-1461444815584333","volume-title":"New Media and Popular Imagination: Launching Radio, Television, and Digital Media in the United States","author":"Boddy W","year":"2004"},{"key":"bibr3-1461444815584333","volume-title":"Supercade: A Visual History of the Videogame Age 1971\u20131984","author":"Burnham V","year":"2003"},{"key":"bibr4-1461444815584333","first-page":"3","author":"Collective","year":"1983","journal-title":"Computer & Video Games"},{"key":"bibr5-1461444815584333","author":"Collective","year":"1987","journal-title":"Zzap!64"},{"key":"bibr6-1461444815584333","author":"Collective","year":"1989","journal-title":"Electronic Gaming Monthly (EGM)"},{"key":"bibr7-1461444815584333","volume-title":"TurboGrafx-16 Unit Service Manual","author":"Collective","year":"1989"},{"key":"bibr8-1461444815584333","author":"Collective","year":"1990","journal-title":"Electronic Gaming Monthly (EGM)"},{"key":"bibr9-1461444815584333","volume-title":"La Bible PC Engine: Les HuCARDs","volume":"1","author":"Collective","year":"2009"},{"key":"bibr10-1461444815584333","doi-asserted-by":"publisher","DOI":"10.1201\/b10818"},{"key":"bibr11-1461444815584333","volume-title":"Games of Empire: Global Capitalism and Video Games","author":"Dyer-Witheford N","year":"2009"},{"key":"bibr12-1461444815584333","volume-title":"La fin du cin\u00e9ma?","author":"Gaudreault A","year":"2013"},{"key":"bibr13-1461444815584333","volume-title":"From Sun Tzu to XBox: War and Video Games","author":"Halter E","year":"2006"},{"key":"bibr14-1461444815584333","volume-title":"Console Wars: Sega, Nintendo, and the Battle that Defined a Generation","author":"Harris BJ","year":"2014"},{"key":"bibr15-1461444815584333","first-page":"32","author":"Harris S","year":"1989","journal-title":"Electronic Gaming Monthly"},{"key":"bibr16-1461444815584333","doi-asserted-by":"crossref","unstructured":"Jarvinen A (2002) Gran Stylissimo: the Audiovisual Elements and Styles in Computer and Video Games. 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