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The case selected to explore educational media convergence is BBC Schools in the United Kingdom, which includes radio, television, and web educational contents. The project as a whole included three phases related to convergent educational resources: their production, the products themselves, and their uses in the classroom. This article refers to the products, focusing on transmedia intertextuality as a mechanism of media convergence.<\/jats:p>","DOI":"10.1177\/1461444815590140","type":"journal-article","created":{"date-parts":[[2015,6,17]],"date-time":"2015-06-17T21:36:17Z","timestamp":1434576977000},"page":"2629-2648","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":13,"title":["Transmedia intertextualities in educational media resources: The case of BBC Schools in the United Kingdom"],"prefix":"10.1177","volume":"18","author":[{"given":"Mar\u00eda Luisa","family":"Zorrilla Abascal","sequence":"first","affiliation":[{"name":"Universidad Aut\u00f3noma del Estado de Morelos (UAEM), Mexico"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2016,7,9]]},"reference":[{"key":"bibr1-1461444815590140","unstructured":"Askwith ID (2007) Television 2.0: reconceptualizing TV as an engagement medium. 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